Would you enjoy having an ice cold bucket of water dumped over your head? Apparently, there are thousands of people out there who actually do. Or so it seems based on the many viral videos circulating of people dumping water on each other in support of something called the Ice Bucket Challenge.

Conceived by the ALS Association – an organization dedicated to the research of Lou Gehrig’s disease – this inimitable challenge requires participants to have a bucket of ice water poured on their head or donate money to the cause. Those participating can nominate others and post a video online showing how they joined the movement.

Although you may be very familiar with the Ice Bucket Challenge and have already laughed your way through dozens of clips showing people getting drenched in all sorts of hilarious ways – from former president George W. Bush and Mitt Romney to celebrities, camps and sports teams, you may not be as aware of the serious debate this campaign has caused in the world of marketing.

Articles in The New York Times, Fox News, Yahoo, and dozens of other media outlets are all dissecting the outcome of this seemingly successful campaign to establish if it indeed was a winner.

Let’s have a look at the hard facts.

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