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Going for Stupid: Steve Sims and the Art of Moving From Ridicule to Reverence

Did you ever have a crazy idea that you thought just might be a big one but you never did anything about it because you didn’t want people to laugh? This week, our guest is Steve Sims, the author of Bluefishing: The Art of Making Things Happen and Go For Stupid: The Art of Achieving Ridiculous Goals which will be released on October 18. Called by Forbes Magazine, “The man with the world’s coolest job,” Steve has become famous for taking the craziest dreams of his celebrity clients and making them a reality.

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Introducing the Let’s Talk Business Podcast!

Welcome to the Let’s Talk Business Podcast—the podcast for no-nonsense advice to help you learn, grow, and lead. Listen in as Ptex Group CEO Meny Hoffman talks to some of the world’s foremost business leaders and influencers about how they’re turning ambition into action, blunder into breakthroughs, and passion into profits. Please subscribe, rate, and enjoy the show!

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The Secret Superpower of Successful People

As a person in business, each day can feel like a new rollercoaster of experiences and emotions. One minute you’re engaged in an exciting sales call with a large potential client, the next you’re in an anxiety-filled strategy meeting. One minute you’re putting your best foot forward to deliver a presentation, and then you’re comforting your child after a hard day at school.

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Why I Stopped Making Resolutions

The calendar has recently turned, and, with the change in year comes one constant: people setting grand resolutions and failing spectacularly.

No, this isn’t some deep-seated lack of faith in humanity – it’s fact. Research shows only eight percent of people actually achieve their New Year’s resolutions. This failure has, unfortunately, become so comically commonplace that it’s expected.

The question is, why? Read more

Are You Prepared for Success?

As a marketing agency, Ptex Group invests a lot of time and talent into creating and positioning brands, and building out detailed campaigns.

But here’s the thing: Sometimes, once a company has launched a successful marketing or re-branding campaign, they find themselves without sufficient manpower to handle the sudden influx of incoming phone calls, inquiries, and leads.

And surprisingly enough, the success itself ends up resulting in a catastrophic waste of time and money – potentially causing the newly formed brand image to become severely tainted.

Something to think about, isn’t it? Read more