It’s human nature to constantly think, “What’s in it for me?”—especially when it comes to business. But this week’s guest turns that thinking on its head, teaching that the real way to succeed is by being a “go-giver,” constantly and consistently delivering value to others.
World-renowned speaker and author, Bob Burg‘s books have sold well over a million copies, and his universally acclaimed business sales book, The Go-Giver, has been translated into 28 languages. In this episode, Bob and I delve into how to cultivate deep relationships with others so they come to know, like, and trust you—and ultimately, do business with you.
We talk about:
- How shifting your focus from getting to giving is the most financially profitable approach to sales.
- The five key elements of value that you must communicate to your customers so that they choose you over the competition.
- How to become an industry influencer by placing the needs of others first.
- The one key question to ask to grow your network and your sales.