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CAME TO LTB WITH A GAME PLAN, LEFT WITH A GAME CHANGER: BENTZY’S STORY

As the owner of a very busy store, Parc Avenue Shoes, Bentzy Wachsman took time away from his bustling business to fly to New York from his hometown in Montreal. The grand occasion? LTB 2013. He came with a game plan: to improve his marketing strategies.

At a young age, Bentzy sold Cutco knives door-to-door. With a natural flare for sales, he was soon recognized as the #3 salesman in Eastern Canada. Determined to accomplish bigger and better things, Bentzy opened a factory that manufactured children’s outerwear. As the first company to introduce ‘fashion’ to outerwear, he took the market by storm. Bentzy expanded this business and sold it to his top competitor. His next business venture – Bentzy’s Food Depot – was also sold to his largest competitor after 8 successful years of growth.

That’s when he bought a modest shoe store and moved it into a newly renovated space. After four weeks, he had already sold more than the previous owners had sold in an entire year. To say the least, Bentzy has a passion for innovative marketing strategies. Always looking for new ways to expand his business, the LTB Summit caught his attention.

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ONE SALESMAN’S TALE OF SUCCESS: IT BEGAN AT LTB

Some people are simply born a salesman.

Yitzy Elbaum may not have been born a professional salesman, but he got off to an early start in fundraising at the young age of 15. Motivated to succeed, in just two weeks Yitzy raised over $25,000 for an organization he was involved with. The fruits of success tasted spectacular; he immediately knew that he had found his passion.

When Yitzy Elbaum attended last year’s groundbreaking LTB 2013, he was working as a salesman at Court Street office supplies, an independent office supply and furniture dealer in Brooklyn. A year later, at only 26 years old, Yitzy is now the company’s Sales Manager.

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THE STUFF DREAMS ARE MADE OF: ELI’S $50 MILLION REALITY

Most millionaires who’ve made it big in business don’t rely on luck.

If anything, they make their luck. The ticket to achieving greatness is combining brilliant ideas, passion and drive with relentless hard work, trial by error and the unwavering commitment to overcome obstacles.

Take NBA Dallas Mavericks owner, billionaire businessman and celebrity “Shark Tank” investor, Mark Cuban. He didn’t start off “lucky” (or loaded).

No, Mark Cuban’s first job was selling garbage bags with the end goal of paying for an expensive pair of basketball shoes.

We’d venture to say that by and large, business owners make their own luck and create their own opportunities. Even successful business owners don’t add more zeroes to their bottom line without carving out a strategy.

Eli Rosenbloom is the case in point.

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A ONE-IN-A-MILLION EVENT: THE LAUNCH PAD

At last year’s first-ever LTB summit, after a buzzing day of motivational keynote speakers, networking opportunities and captivating breakaway sessions, the evening came to a climax. The crowd grew silent. The lights were dimmed. The stage was set for the most highly anticipated event of the day – The Launch Pad – modeled after the ever popular Shark Tank.

Five successful “Rocketeer” investors, who has raised over $3 billion for over 400 companies –  came to the Launch Pad ready to dish out upwards of $100,000 for each worthy pitch.

All the investors were eager to empower Jewish businesses by giving them the capital necessary to propel their businesses to the next level. The “star” of the panel was none other than Kevin Harrington, a celebrity “shark” on Shark Tank as well as a successful entrepreneur known for his work in the infomercial industry and founding of “As Seen On TV!”

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BIGGER, BETTER, BOLDER: INTRODUCING LTB 2014

History was made last year with the launching of LTB 2013. Hailed as North America’s very first Jewish business conference, it made waves across the Jewish world and beyond. Its impact is still reverberating.

New ideas and business concepts were shared, powerful networking relationships were formed, lucrative financial investments were obtained, and for the over 500 committed businesspeople who came together to learn and grow, it was an event which absolutely changed the face of business.

In the aftermath of LTB 2013, it quickly became apparent that this platform would set the new standard for commerce in the community. Amidst an outpouring of enthusiastic messages of support and gratitude, the groundwork for LTB 2014 was laid with the goal of building upon the success of last year to guarantee a bigger, better and bolder experience.

…Which leads us to the debut of LTB 2014.

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Did your parking ticket disappear?

Picture this scene: You walk up to your car parked along a New York City street and there – tucked neatly under the windshield wiper arm – sits a fresh parking ticket, compliments of New York’s Finest.

There are now a few options for you to consider.

1. Just pay it immediately and view it as a gift to The Big Apple.

2. Stash the ticket in a drawer and hope it magically disappears.

3. Post it on eBay and ask a complete stranger to pay it for you.

You probably never thought of posting a parking ticket on eBay, right?

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