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Defining SEO, Using SEO, and Growing with SEO: A Deep Dive Into Search Engine Optimization with Stephan Spencer

By Meny Hoffman // Let's Talk Business, Podcast // 5 min read

Your business can grow with SEO – but only if you do it right. On this episode of Let’s Talk Business, SEO expert and Netconcepts Founder Stephan Spencer joins Meny for a deep dive into Search Engine Optimization. Learn how to maximize SEO, what mistakes to avoid, and the ways to make your website SEO-friendly as well as beautiful and useful. Meny and Stephan also discuss the best ways to discover the keywords you need, the reasons that blogs (under a different name) are not going out of style, the importance of turning your audio and video clips into written transcripts, how to determine which firm is most fit to help you with SEO, and much more.

The Purple Cow, How to Be Remarkable, and the Secrets of Marketing in 2023: A Conversation with Seth Godin

By Meny Hoffman // Let's Talk Business, Podcast // 4 min read

In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business?

Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn’t work anymore, Seth’s fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more.

Your Audience: The Key to Unrivaled Marketing with Grant Leboff

By Meny Hoffman // Let's Talk Business, Podcast // 6 min read

Are you spending enough time targeting your most qualified leads? Many businesses leave aside this part of the marketing strategy and focus on other factors like budget, visual designs , messaging, etc. While those are also crucial, segmentation and targeting are the first steps to creating a booming campaign.

In this week’s episode, our guest is Grant Leboff, one of the U.K’s leading Sales and Marketing experts and the CEO of Sticky Marketing Club; a sales and marketing consultancy that provides companies with meaningful strategies and resources to prosper in the competitive world. He is the author of 5 well-known books such as ‘Sales Therapy’, ‘Sticky Marketing’, ‘Stickier Marketing’, ‘Digital Selling’, and ‘Myths of Marketing’.

In our interview, Grant discloses why some campaigns fail and the small, but significant, changes that can turn a failed campaign into a successful one. He dives into segmentation, targeting, and how much you should invest in your marketing and brand. He also provides insights about the Superbowl ads and explains why they can be meaningful to your business.

If you want gain a deeper understanding of why and how to market your business more successfully, this episode is for you!

How To Get A Consistent Flow Of Ideal Clients—with Dov Gordon

By Meny Hoffman // Podcast // 5 min read

Do you struggle to attract a steady, consistent, predictable flow of your ideal clients?

If you’re finding yourself nodding yes to that question, you’ll absolutely want to tune into this week’s episode of the Let’s Talk Business podcast with “The Alchemist Entrepreneur” Dov Gordon.

Curing the Blank Plague

By Shlomo Grossman // Creativity // 5 min read

“A blank page gives us the right to dream.”
– Gaston Bachelard

“Yeah, but a nightmare is also a dream.”
– Shlomo Grossman

Instagram Wisdom

By admin // Marketing // 3 min read

1. You’re not posting for you, you’re posting for them.

Let’s say you’re a butcher. You post beautiful cuts of meats, maybe even some recipes. Then one day you see a beautiful sunrise so you decide to share it on your account. DON’T! Your followers are following you because they are interested in meat. They DO NOT like you. Neither are they interested in your life. They liked and followed you because you posted something they were interested in: meat & recipes. Simple as that. Therefore, please DO NOT post your super cool organic dinners, your cat, or even a crushed soda can that looks just like you. THEY WILL UNFOLLOW YOU. Pick one category (meat & recipes) and don’t post anything else. Try it and you’ll thank me.

Are You Prepared for Success?

By Leiby Beilus // Business, Let's Talk Business, Productivity // 3 min read

As a marketing agency, Ptex Group invests a lot of time and talent into creating and positioning brands, and building out detailed campaigns.

But here’s the thing: Sometimes, once a company has launched a successful marketing or re-branding campaign, they find themselves without sufficient manpower to handle the sudden influx of incoming phone calls, inquiries, and leads.

And surprisingly enough, the success itself ends up resulting in a catastrophic waste of time and money – potentially causing the newly formed brand image to become severely tainted.

Something to think about, isn’t it? Read more

Got Passion? Feed Their Desire.

By Elke Taussig // Marketing // 3 min read

You’ve got product. They want purpose.
You’ve got a commodity. They want camaraderie.

Turns out, what people want most today, is uncannily similar to what they’ve always wanted. Only for thousands of years, those needs used to be supplied by community, culture and organized religion. In today’s scattered and individualistic society, those moorings have been severed, leaving a profound, gaping hollow.

Savvy brands are stepping in to fill that void, building causes and cultures around themselves. Read more