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Curing the Blank Plague

By Shlomo Grossman // Creativity // 5 min read

“A blank page gives us the right to dream.”
– Gaston Bachelard

“Yeah, but a nightmare is also a dream.”
– Shlomo Grossman

Instagram Wisdom

By admin // Marketing // 3 min read

1. You’re not posting for you, you’re posting for them.

Let’s say you’re a butcher. You post beautiful cuts of meats, maybe even some recipes. Then one day you see a beautiful sunrise so you decide to share it on your account. DON’T! Your followers are following you because they are interested in meat. They DO NOT like you. Neither are they interested in your life. They liked and followed you because you posted something they were interested in: meat & recipes. Simple as that. Therefore, please DO NOT post your super cool organic dinners, your cat, or even a crushed soda can that looks just like you. THEY WILL UNFOLLOW YOU. Pick one category (meat & recipes) and don’t post anything else. Try it and you’ll thank me.

Are You Prepared for Success?

By Leiby Beilus // Business, Let's Talk Business, Productivity // 3 min read

As a marketing agency, Ptex Group invests a lot of time and talent into creating and positioning brands, and building out detailed campaigns.

But here’s the thing: Sometimes, once a company has launched a successful marketing or re-branding campaign, they find themselves without sufficient manpower to handle the sudden influx of incoming phone calls, inquiries, and leads.

And surprisingly enough, the success itself ends up resulting in a catastrophic waste of time and money – potentially causing the newly formed brand image to become severely tainted.

Something to think about, isn’t it? Read more

Got Passion? Feed Their Desire.

By Elke Taussig // Marketing // 3 min read

You’ve got product. They want purpose.
You’ve got a commodity. They want camaraderie.

Turns out, what people want most today, is uncannily similar to what they’ve always wanted. Only for thousands of years, those needs used to be supplied by community, culture and organized religion. In today’s scattered and individualistic society, those moorings have been severed, leaving a profound, gaping hollow.

Savvy brands are stepping in to fill that void, building causes and cultures around themselves. Read more

The Donald Trump Effect

By Meny Hoffman // Marketing // 3 min read

Along with millions of Americans, I’ve been avidly following the 2016 election process. It’s been a wild, turbulent spectacle, and has commanded everyone’s attention.

We’ve seen how one man took the entire political system and threw it into a complete frenzy. I’m referring, of course, to Donald Trump.

Now, don’t worry – I’m going to steer clear of the political arena, and in no way is this an endorsement. However, I feel there are always valuable business lessons to be learned from current events.

Agree with him or not, there is no denying that Trump has positioned himself as the odds-on favorite to win the GOP nomination. To many, this has been nothing short of an astonishment. Astute businesspeople will notice, however, that he has simply applied a couple of basic, winning business concepts to his campaign:

Stop Perfecting Failure!

By Meny Hoffman // Creativity, Productivity // 3 min read

Reid Hoffman (no relation), co-founder of LinkedIn, has a famous quote which resonates with entrepreneurs:

“If you are not embarrassed by the first version of your product, you’ve launched too late.”

It’s a simple but revealing maxim. And, truth be told, it’s one not reserved for entrepreneurs orbusiness owners, but applicable to every single one of us.

Many people tinker and re-tinker with their assignment, their product or their business – all in the name of “making it perfect”. In reality, though, that perfectionism is just procrastination in disguise.

The reason people procrastinate?

Live Blogging @ #LTB2015

By Rachel Segal // Business, Let's Talk Business // 10 min read

After months of planning, the stage is set for the highly anticipated #LTB2015.

It’s bright and early here at the Rockleigh, but a steady flow of guests is streaming in. Guests might not have had their early a.m. coffees yet, but the energy is electric.

It’s a privilege to be blogging to you LIVE throughout the day.

Click It & Ticket: Here’s What Makes Ezra Firestone Tick (And Me Click)

By admin // Marketing // 5 min read

I just love buying stuff on Amazon. That new 400,000 BTU Red Dragon flamethrower. A bulky 10LB Flame King propane tank. The optional flame control valve kit. Did I forget to buy extra gauze pads and sterile burn cream? Click, click, click, click. Hey, life seems great.

That is, until I get the whopping credit card bill.

Paranoia issues aside, I know there’s a sinister plot waiting to be uncovered here. The sales geeks over at Amazon wirelessly injected my keyboard with a clandestine concoction that forces me to buy more than I need. And don’t even get me started about what happens when the wife gets into the act. No Tory Burch flats or Jimmy Choo pumps can hide from the long arm of a woman equipped with a FiOS 25MBPS internet connection and a hungry American Express credit card.

So it was with a sigh of relief – and a tinge of debt – that I was pleased to hear how the man responsible for creating this economically perplexing phenomena, Ezra Firestone, will be speaking at LTB 2015 about a topic that is oh-so-relevant: selling stuff on Amazon and beyond.

Boy, have I got a boatload of questions for him.