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The Best Of Everything: Reading About North Korea On My iPhone At LTB 2015

Did you hear? Apple is releasing the new iPhone 6S soon.

Snore.

Hey. Did you read about Kim Jong Un’s latest rant against America?

Sniff.

Wow. They’re saying LTB 2015 is happening on July 8th.

Boiing!

Okay, you’ve got my attention.

Predictable headlines and banal captions are ideal for topics involving technology geeks camping outside Apple stores in flimsy tents and despotic dictators bent on fashioning nuclear bombs out of paper clips. But when it comes to describing a game-changing movement that has impacted so many lives and helped countless entrepreneurs from our community flourish? Now that’s worth an exclamation point or two.

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It’s Official: LTB 2015 Slated To Take Place On July 8th At The Rockleigh Of New Jersey

Amidst frenzied emails, rapid WhatsApp posts and lively text messages, the news has been spreading throughout the Jewish business community: “Did you hear? LTB is happening again!”

Hailed as North America’s very first Jewish business summit, the LTB platform made waves across the Jewish world and beyond, starting with its very first event back in 2013; the impact is still reverberating.

This game-changing movement has positively impacted so many lives and helped countless entrepreneurs from our community flourish – by creating an unrivaled platform which fuses knowledge, tools and resources into a singularly vibrant experience.

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Selling Features vs. Selling Benefits: The Big Difference

I had the privilege of speaking to a group of retail business owners last month. We discussed a variety of different topics and I explained how it could help them make their businesses more profitable. One of the more interesting points of the evening was very well received and I felt it was worth sharing.

It’s something that you’ll benefit from, even if you’re not a retailer. So I’ve decided to email you the basic details and hope you’ll make use of it in both life and business.

I began my talk by asking the audience this simple question: “We all know what selling is. But do you know the difference between selling features and selling benefits?”

There were a few good answers called out by the attendees, but none were entirely accurate. So here is what I told them.

People, by nature, are always asking themselves: “What’s in it for me?” Whether it’s a potential customer, a boss, a child, or a friend you are interacting with – they’ve often got their own interests in mind. No matter what you’re trying to get them to agree to, they may resist your advances. So you’ve got to make a little sales pitch of sorts. You can choose to sell them on the features or you can choose to sell them on the benefits.

Here’s the critical difference.

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NYPD Blues: My 5 Career-Saving Marketing Tips For Bill de Blasio

The Big Apple has been turning rather sour lately.

In the most recent showdown between the New York Police Department and Mayor Bill de Blasio, hundreds of uniformed police officers publicly turned their backs on the mayor as he delivered a eulogy during the funeral ceremony of Officer Rafael Ramos.

I’ve spent my entire day listening to acclaimed political pundits from both sides of the spectrum debate the underlying causes of this rocky relationship, argue whether aggressive policing tactics are a concern of reality or perception, and squabble over the possibility of reducing tensions between police departments and the communities they serve.

Frankly, the pacifist in me is getting nauseous.

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Planning Ahead & Thinking Big: The Bill Gates Technique

I spent this past week in Arizona – and it wasn’t for vacation or relaxation purposes. Rather, it was to take part in a special mastermind group.

People flew in from across the USA to attend. The group seemed to be made of entrepreneurs of all ages… and in similar growth stages of business. We sat together in a big room and got right to work. Everybody spent hours learning, analyzing, discussing and strategizing how to go about advancing their business goals and career objectives.

Perhaps you think that leaving the office for nearly an entire week might be a little bit too intense. “Was the whole trip really necessary?” you may be asking yourself. To say it was productive would be an understatement. Truthfully, it baffles me as to why every single businessperson in today’s marketplace doesn’t spend just one week out of a whole a year attending a mastermind group to focus on planning ahead.

Of course, when I talk about planning ahead, I don’t only mean technical things like crunching numbers or crafting contingency plans.

I’m talking about thinking big.

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Black Friday Is Not Dead: 7 Funky Ideas To Rejuvenate It

The reports of Black Friday’s death have been greatly exaggerated. I’ve borrowed Mark Twain’s famously derisive line to challenge the media’s contention that Black Friday is losing its luster.

Yes, I know that folks are claiming Black Friday sales were down 11%. But I don’t buy it (no pun intended). Take a closer look and you’ll see these numbers are skewed. While the value of an average online order did indeed drop by 1.8% compared to last year’s figures, actual online sales increased by a whopping 9.5%.

So you tell me: Is Black Friday a failure? Hardly!

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The Big Idea: My Little Secret

The campaign was a knockout. Accolades pour in from all sides. People call to congratulate our marketing agency, rave about how intrigued they were by the theme, and of course ask the inevitable question I’ve heard so many times over the years: “So how’d you come up with the big idea?”

This ostensibly innocent little inquiry irks me to no end.

As if I pulled a furry pink Energizer Bunny out of a magician’s top hat. As if I snapped my fingers at the mustachioed maître d’ in a snobbish steakhouse and the big idea was ceremoniously carried in on a gleaming silver tray, resting neatly alongside a fresh mound of mashed potatoes and steamed artichoke. As if I sat down at my desk, gave my pneumatic chair two swift pumps, rolled up my shirtsleeves, and knocked out the idea in five minutes flat.

Wouldn’t that be sweet.

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