I’m always getting requests from people.
Will you take out the garbage already? When can you buy me that shiny toy? Could you get this new project finished before tomorrow’s deadline?
The requests arrive hard and fast, throughout the day and without letup. At home or at work, while eating, reading, showering, dressing, typing, snoozing.
You get the idea.
Would you enjoy having an ice cold bucket of water dumped over your head? Apparently, there are thousands of people out there who actually do. Or so it seems based on the many viral videos circulating of people dumping water on each other in support of something called the Ice Bucket Challenge.
Conceived by the ALS Association – an organization dedicated to the research of Lou Gehrig’s disease – this inimitable challenge requires participants to have a bucket of ice water poured on their head or donate money to the cause. Those participating can nominate others and post a video online showing how they joined the movement.
Although you may be very familiar with the Ice Bucket Challenge and have already laughed your way through dozens of clips showing people getting drenched in all sorts of hilarious ways – from former president George W. Bush and Mitt Romney to celebrities, camps and sports teams, you may not be as aware of the serious debate this campaign has caused in the world of marketing.
Articles in The New York Times, Fox News, Yahoo, and dozens of other media outlets are all dissecting the outcome of this seemingly successful campaign to establish if it indeed was a winner.
Let’s have a look at the hard facts.
The month of July has proven to be a very busy on for all of us here at Ptex Group.
After weeks of intense planning and exhausting coordination, we successfully pulled off an amazing LTB 2014 mega-event. Hundreds of community business owners and entrepreneurs walked away inspired, ready to put the wealth of knowledge dispensed at this conference to good use. (You can check out the live LTB blog to get a real-time feel of what happened during the event.)
The very day after LTB 2014 ended, my wife gave birth to a beautiful baby girl. Needless to say, I was overjoyed and thankful. Did I mention exhausted? I spent the next few days juggling my hours between work and enjoying the newest family addition – and I learned an extremely valuable marketing lesson in the process.
One morning while working at the dining room table, there was a knock at the door. It was from a man holding a beautiful breakfast platter. I automatically assumed it was being delivered from a family member or close friend. After all, a number of baby gifts had already been brought over by relatives and who else would be bringing my wife a fancy basket with breakfast inside?
A quick look at the attached card revealed who it was from: the local grocery store.
Today the Ptex Group can finally exhale.
After months of planning, pushing and perfecting, #LTB2014 materialized from vision to reality, goal to “mission accomplished.”
Some of you drove from nearby to the picturesque Rockleigh in New Jersey…other’s flew in from afar.
But the important thing is that you showed up. You put business as usual on hold for the day because you’re driven to succeed. To push. To grow. To expand your network. And to make 2014 a bigger, better and bolder business year.
****Welcome to the #LTB2014 live blog! I’ll be blogging live all day — posting pictures & sharing all the insider scoop — so tune in regularly! If you’re at the event, I’ll be your eyes and ears, just in case you miss something memorable while you’re grabbing a delicious snack from the all-day buffet or attending a brilliant breakaway session. And if you couldn’t make it out this year, I’m sure my live reports will keep you entertained … albeit wishing you were here too.
Be sure to follow us on Twitter (@LTBsummit) , Facebook (LTB Business Summit) and Instagram (LTBsummit) to join in the conversation!!! Go on and use the #LTB2014. Get creative – I dare you!
Ready? Set? Let’s talk business.
You’ve been toying with the idea of registering for #LTB2014, but you’ve found one reason or another to put it off.
Well, it’s game time! Tomorrow is the big day. Our office is abuzz with excitement as we put the finishing touches on a business summit designed to impress in every way, from the luxurious venue (The Rockleigh in NJ) to the gourmet buffet open all day (business-people are nearly always hungry people).
One of the biggest draws, of course, is the “talent.”
We’ve talked about our inspirational, innovative speakers like Rob “Waldo” Waldman, Dave Crenshaw, Gerry O’Brien, Hal Becker and more who will be joining us LIVE tomorrow. We don’t fly in just anyone — only the best of the best will be at #LTB2014.
But we haven’t mentioned a few speakers, and trust me, you don’t want to miss out on what they have to say..
I pity Dave Crenshaw.
He’s going to be a featured speaker at LTB 2014 and will be flying into JFK from far-flung Utah.
The man will spend five hours sitting in a narrow economy-class seat surrounded by violent turbulence, screaming babies and frazzled parents. He’ll then be forced to take off his shoes and socks while passing through TSA security as a group of giggling Japanese tourists look on gleefully. He will cap off his ordeal by dragging a bulky American Tourister suitcase through a maze of endless terminals and hallways in search of the elusive Budget Rent-A-Car desk.
But that’s not why he’s earned my sympathy.
It’s game time. #LTB2014 is quite literally just around the corner.
In addition to producing second-to-none work for our clients, the Ptex Group team is in overdrive doing everything in our power to make LTB 2014 bigger, better and bolder than last year.
And yet, I managed to do the impossible.
Somehow – amidst the craziness that is planning a 600-person premiere Jewish business summit – I was able to sit down with the captain of the ship and CEO of the Ptex Group, Meny Hoffman.
Why did he make the time?