Building a brand on Amazon is different than doing so on any other offline channel. If you want insight into what works and doesn’t work, then I highly encourage you to listen to my fascinating interview with James Thomson, a partner at Buy Box Experts, a managed service agency supporting brands selling online. James is the former business head of Amazon Services, the division of Amazon responsible for recruiting tens of thousands of sellers annually to the Amazon marketplace. James also served as the first Fulfillment by Amazon (FBA) account manager. In 2015, James Cofounded the Prosper Show, a continuing education conference for large Amazon sellers. In 2017, he published the book, The Amazon Marketplace Dilemma designed for brand executives seeking to optimize the distribution strategy on the Amazon marketplace.
James will give us the inside scoop on what most sellers don’t get about how Amazon works and how the concept of loyalty on Amazon is something different from what brands are used to having in other channels. Learn what’s critical for brands to think about when assessing how they’re positioned, how to drive brand awareness on and outside of the platform, and how you can compete with big-box names.