Have you ever gone to a convention and brought home all sorts of swag that you never look at again? Or is there some swag you keep on your desk but hardly remember the name of the company that gave it to you in the first place?
Mark Stern, founder of the Custom Box Agency and TeleportQR and one of Forbes’ Next 1000 Entrepreneurs, argues that there are ways to make memorable swag that will attract and keep customers for the long term – and he’s ready to tell us the secret. In this engrossing episode of Let’s Talk Business, Mark and Meny describe the difference between swag that’s “stuff without a goal” and swag that’s made with intentionality, the ways to bridge the gap between the physical and digital worlds, what lesson we can learn from opening a game of Monopoly, the three stages of the customer lifecycle, and much more.
Ever feel like you need to take a few steps back in order to propel yourself forward? This week, I’m excited to bring you Neal Hoffman. You may have heard of him, seen him on Shark Tank, or seen his one-of-a-kind character —Mensch on a Bench— in stores this holiday season. Neal’s creativity and entrepreneurship go unmatched. In our interview, he explains that having awareness of your strengths, limitations, and parameters are the key to true growth. Throughout his journey, he’s been able to turn his ideas into physical products, and how he spends most of his time advising others who want to do the same. He speaks openly about his successes as well as his breaking points along the way. He explains that the best part about hitting rock bottom is that the only place to go is back up, and through creative solutions, anything is possible. Tune in, and you’ll gain practical tips for getting out of a rut, and start making moves in the direction you want.