Agencies are often really good at what they do, but they struggle at creating the right systems for scaling, generating a steady pipeline, hiring a team and providing the right tools and resources for their team to be successful. Luckily, this week’s guest, agency advisor, mentor, and author Jason Swenk, knows a thing or two about scaling an agency. He grew his own multi-million dollar agency for 12 years before selling it, and now he teaches other agency owners the exact systems and framework he used to do so, helping them grow from zero to eight figures.
Along with millions of Americans, I’ve been avidly following the 2016 election process. It’s been a wild, turbulent spectacle, and has commanded everyone’s attention.
We’ve seen how one man took the entire political system and threw it into a complete frenzy. I’m referring, of course, to Donald Trump.
Now, don’t worry – I’m going to steer clear of the political arena, and in no way is this an endorsement. However, I feel there are always valuable business lessons to be learned from current events.
Agree with him or not, there is no denying that Trump has positioned himself as the odds-on favorite to win the GOP nomination. To many, this has been nothing short of an astonishment. Astute businesspeople will notice, however, that he has simply applied a couple of basic, winning business concepts to his campaign:
It’s no secret that I’m a big fan of building company culture.
Showing your appreciation to each employee is critical. Countless studies show that positive employee engagement will impact a business’s success. Successful leaders can build a workplace culture that gives their company a competitive advantage.
So this past Chanukah, I decided to demonstrate my appreciation to the hardworking team at Ptex Group – but in a slightly different way than in previous years.
I quietly created a special Chanukah Goody Booklet for each employee that was mailed directly to their home. Inside the booklet were various gift options for our employees and their families to choose from.
To make all this happen, I had to take a little trip down to a place that most people dread: the post office.
We all know what a nightmare the post office can be. Long lines. Confusing signs. Gloomy decor. Apathetic workers. Even longer lines.
My experience this time was no different.