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Referrals

How to Leverage the Power of Referrals for Exponential Growth—with Bill Cates

How do you get more people to identify with and build a relationship with your brand? Is it great marketing, a memorable visual brand, talented salespeople? The truth is, none of those are enough. You must create a “culture of referrals”—a reliable referral and introduction system that allows you to get more referrals and introductions from your existing clients. But how do you create this system, and how do you become “referrable”? This week’s guest, Bill Cates, is an internationally renowned client acquisition expert and the author of Radical Relevance. Bill and Meny drill down into these questions in today’s episode. Get ready for practical tips for how you can get more clients through word of mouth, referrals, and personal introductions, so you can increase your revenue without increasing your marketing expenses.

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