Is your fear of hearing the word “No” keeping you from working with authentic leads, causing you to waste time, and leading you to self-deception about your success? What if instead you learned how to have the uncomfortable, upfront conversations that could result in disappointment – but could also lead to lucrative business relationships?
In this provocative episode of Let’s Talk Business, Meny speaks with Charlie Hauck, Founder, and President of Growth Dynamics, about how to balance self-confidence with humility, ways to avoid wasting time in the beginning – not the end – of the call, how to get more referrals, why you should never use the word “sales,” what three questions you should ask at the end of every meeting, and much more.
How do you get more people to identify with and build a relationship with your brand? Is it great marketing, a memorable visual brand, talented salespeople? The truth is, none of those are enough. You must create a “culture of referrals”—a reliable referral and introduction system that allows you to get more referrals and introductions from your existing clients. But how do you create this system, and how do you become “referrable”? This week’s guest, Bill Cates, is an internationally renowned client acquisition expert and the author of Radical Relevance. Bill and Meny drill down into these questions in today’s episode. Get ready for practical tips for how you can get more clients through word of mouth, referrals, and personal introductions, so you can increase your revenue without increasing your marketing expenses.