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The Purple Cow, How to Be Remarkable, and the Secrets of Marketing in 2023: A Conversation with Seth Godin

The Purple Cow, How to Be Remarkable, and the Secrets of Marketing in 2023: A Conversation with Seth Godin

In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business? 

Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn’t work anymore, Seth’s fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more. 

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The Art of Being Remarkable in Your Business with Guy Kawasaki

The Art of Being Remarkable in Your Business with Guy Kawasaki

What exactly is a Chief Evangelist? In business, we’ve embraced the idea that customers can be evangelists, but it’s important to remember that employees and business builders can be evangelists too. Our guest, Guy Kawasaki, is the Chief Evangelist at Canva, a title that he explains can only work if the product can change the world—or at least a significant part of it. He’s the host of the Remarkable People Podcast, an executive fellow of the Haas School of Business (UC Berkeley), author of 15 popular books, and an adjunct professor of the University of New South Wales. As a former revolutionary at Apple, Guy popularized the concept of evangelizing in the technology business, and his ideas behind this concept have spread like wildfire.  

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