In 2008, Tom Jackobs purchased a personal training facility… and almost went broke in the first six months. He had to learn how to sell – and those skills changed his life forever.
In this engrossing episode of Let’s Talk Business, Meny Hoffman talks to Tom about the secrets of successful selling, including how to see sales as problem solving, at what point you need to keep your mouth shut, how to avoid appearing like (and being) a sleazy salesperson, how to get a prospect to give you a decision at the end of the first meeting, why the questions you ask before your presentation are more important than the presentation itself, the reasons that you are your best salesperson (and what to do about that when you are big enough to have a full sales team), and more.
It’s time for you to be really honest with yourself: are you afraid of hearing “no” when you try to sell – and is that fear preventing you from becoming a great salesperson? In this episode, our guest is Warren Greshes, an expert in the areas of sales, personal and professional development, leadership development, and employee motivation. He has addressed corporate and association audiences all over the world, and Bridgestone/Firestone, Hewlett Packard, Monsanto, and Coca-Cola are among his many corporate clients. He has also spoken in front of some of the world’s largest and most prestigious organizations, including The Million Dollar Round Table, The National Association of Realtors, and Sales and Marketing Executives International.
In our conversation, Warren reveals how to be a successful salesperson, and how most people are not good at sales because they are afraid of rejection. He breaks down why activity goals are more important than sales goals and why you should never walk out of an appointment without a conclusion. Warren encourages you to stop thinking about the sale itself and instead focus on the client’s needs and how your product or service will benefit them. Read more
Your sales team is one of the most important aspects of your larger team because, without them, your business isn’t actually making money. You have to make sure that your sales team is always in optimal working condition so that they can communicate and sell as effectively as they can. Meny Hoffman is joined by Rene Zamora, the President of Sales Manager Now. Together, they talk about the importance of keeping your sales team sharp and strong. Check in on your sales team today, and see if they’re the best they can be!
Is sales a learnable skill? If you have to do sales in any capacity (a.k.a. all of us), then this episode is for you. This week’s guest is sales expert Berry Schwartz. Berry runs a highly sought-after consulting and sales training company where he coaches business owners and sales teams on how to hit their sales goals.
Berry and I discussed how to transform your relationship with selling from dread to joy, what differentiates successful salespeople from those that fail, the four pillars of consistently closing sales, and the mindset you need to generate revenue from every lead, qualified or not. If you want to hear some proven, practical tips to become better at sales, starting now, give this one a listen!
It’s human nature to constantly think, “What’s in it for me?”—especially when it comes to business. But this week’s guest turns that thinking on its head, teaching that the real way to succeed is by being a “go-giver,” constantly and consistently delivering value to others.
World-renowned speaker and author, Bob Burg‘s books have sold well over a million copies, and his universally acclaimed business sales book, The Go-Giver, has been translated into 28 languages. In this episode, Bob and I delve into how to cultivate deep relationships with others so they come to know, like, and trust you—and ultimately, do business with you.
We talk about:
- How shifting your focus from getting to giving is the most financially profitable approach to sales.
- The five key elements of value that you must communicate to your customers so that they choose you over the competition.
- How to become an industry influencer by placing the needs of others first.
- The one key question to ask to grow your network and your sales.
When is the last time you hired a salesperson that you think is absolutely perfect for the job, only to find out they can’t close a sale if their life depended on it?
If this has happened to you, you’re in good company.
For a long time, I wondered why this is such a common scenario—why is it that someone can seem like a great salesman, but when it comes down to it, they have a hard time gaining the full trust of clients?