What’s the most crucial aspect of your sales strategy? This week, our guest is Victor Antonio Gonzalez. Victor is the President of Sales & Marketing for a $420M company, VP of International Sales, and has over 25 years of in-the-field sales experience. Hearing him speak on Let’s Talk Business about the ins and outs of a successful sales strategy was both inspirational and practical. He explains that connecting with our target audience is the most crucial element in the sales process. If we shift our perspective from being feature-focused to benefit-focused just a bit and pay more attention to the needs of our audience, their problems, and how we can solve them with our solutions or products, then it’s almost guaranteed to be a win-win. In our interview, we speak about the importance of putting ourselves in the shoes of our preferred customers and how to design sales strategies around that. You don’t want to miss this valuable and action-packed episode!
