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LTB 6 | Cold Calling

Cold Calling: How To Make That Introductory Call with Confidence—with Wendy Weiss

If you’re like most business owners, you dread cold calling. To make matters even more challenging, today it’s harder than ever to actually reach your prospects. Your clients are busy, don’t answer their phones, hide behind voice mail, and emails get lost in cyberspace. How do you actually reach your prospects, and once you do, how do you get them to give you the time of day?

Because I know so many people struggle with this, I invited Wendy Weiss on the show this week. Dubbed the “Queen of Cold Calling,” she is recognized as one of the leading authorities on lead generation, cold calling and new business development. Read more