Yossi G
Case Study
Brand strategy and visuals for an acclaimed interior design firm
B2B Service
the challenge
One of New York’s leading design firms, Yossi G is recognized for its award-winning portfolio of stately, iconic, and modern interiors.
More than just a pretty facelift, the Yossi G was looking for strategic positioning to give them a differentiated position in a cluttered, often homogenous industry, and showcase their rich brand story.
what was their next?
While competitors were portraying themselves as large, professional, almost institutional-like entities, our goal was to distill the brand’s essence to its core identity- Yossi G himself.
Our creatives worked closely with Yossi and his team to solidify and enrich the firm’s communications while staying true to their founding principles.
the process
Verbally, we worked to balance the team’s signature humility and personalized approach with technical language that communicates expertise.
The resulting messaging is passionate, inspiring, and professional, infused with the spark, joie de vivre, and creative spirit that defines the Yossi G persona.
The visual identity reflects the firm’s discerning clientele, with a graphic language that is exclusive, luxurious, and high-end.
We created the custom typeface used in the logo wordmark and seal, with elegantly curved edges to evoke a calligraphic feel.
A bold black-and-white color palette allows the firm’s incredible work and beautiful interiors to take center stage. We also used embossed brand patterns to lend a subtle, upscale lift and visual interest to print deliverables such as brochures and spec books.
the results
Beyond creating an aesthetically impressive brand, we brought the Yossi G spirit and the persona to life.
The brand allowed clients to connect with the firm through its principal, and its promise – personified and embodied in the brand’s tagline, messaging, and rich yet understated visual language.