Sometimes in the world of business, we’re thrown into the deep end and faced with two options: sink or swim. This week’s guest, Chagit Leviev-Sofiev, the CEO and President of Leviev Group USA joins us this week to tell us her fascinating story and the lessons she learned along her journey—which all started with moving from Israel to America to run the U.S. arm of a multi-billion dollar business founded by her father, renowned businessman and philanthropist Lev Leviev. Chagit discusses what happens when you’re thrust into a new situation as an outsider and forced to make difficult choices; how to hire the right people; the unique challenges facing women leaders and entrepreneurs; the importance of giving back to the community; and more. There are so many golden nuggets in this interview. I encourage you to listen and enjoy!
Do you own your business or career… or does it own YOU?
In this “time and effort” economy, we often think that the more hours we work and effort we make, the more value we create in our businesses or professional lives. My guest this week, David Finkel is here to prove that myth wrong. A Wall Street Journal bestselling author, syndicated columnist for Inc.com, Forbes.com, and CEOWorld.com, the CEO of Maui Mastermind and author of the book, The Freedom Formula, David believes that building a successful business shouldn’t mean sacrificing ourselves, our families, or our health. He teaches business owners and professionals how we can refocus our energy and structure our days and priorities in order to create the maximum value for our companies, so we can truly reclaim the freedom to live the lives we desire.
I’d venture to say that there’s no business in the world that has NOT been affected by COVID over the past three months.
Some for the better, some for the worse, but I don’t know a single business that’s the same right now as it was before weeks of stay-at-home orders and the tidal wave of social and economic fallout that came as a result.
We all know that social media, when done right, is a powerful tool for growing your audience, generating leads, and scaling your business. But with so many social media platforms (Facebook? Instagram? Twitter? Tiktok?) and no shortage of social media “gurus” offering their advice as to the best strategy—it can be difficult to know where to start, how to post, and when to pivot.
That’s why I’m thrilled to have the “Queen of Social Media” Rachel Pedersenon the show to clear up some of the confusion. Recognized by Content Marketing Institute as one of the Most Influential Online Marketers, Rachel is a highly sought after Social Media Strategist and educator and the founder and CEO of The Viral Touch and Social Media United, a leading online university for those aspiring to become successful social media managers and strategists.
Rachel answers some of the most common questions I hear from business owners about social media: “How do I decide which social media platform is best for business?” “What are the secrets to successfully growing my audience?” “What are the pros and cons of outsourcing my social media management?” … And so much more.
If you want some practical tips for leveraging this powerful tool to grow your business, then be sure to listen and enjoy!
Your sales team is one of the most important aspects of your larger team because, without them, your business isn’t actually making money. You have to make sure that your sales team is always in optimal working condition so that they can communicate and sell as effectively as they can. Meny Hoffman is joined by Rene Zamora, the President of Sales Manager Now. Together, they talk about the importance of keeping your sales team sharp and strong. Check in on your sales team today, and see if they’re the best they can be!
Ironing out business strategies will always be a vital part of the process, but do you ever get the sense that you’re getting stuck on the strategy level? “The best-laid plans of mice and men often go awry,” and this holds true in business as well. You can have the most solidly constructed business strategies in the world, but without the proper execution, those plans will soon go off the rails. Kim Bohr is a speaker, coveted executive advisor, and the CEO of the Innovare Group. Together, Kim and Meny discuss the importance of tight execution to complement well-made business strategies. It’s time to move out of the bubble and put what you know in practice!
How do you get more people to identify with and build a relationship with your brand? Is it great marketing, a memorable visual brand, talented salespeople? The truth is, none of those are enough. You must create a “culture of referrals”—a reliable referral and introduction system that allows you to get more referrals and introductions from your existing clients. But how do you create this system, and how do you become “referrable”? This week’s guest, Bill Cates, is an internationally renowned client acquisition expert and the author of Radical Relevance. Bill and Meny drill down into these questions in today’s episode. Get ready for practical tips for how you can get more clients through word of mouth, referrals, and personal introductions, so you can increase your revenue without increasing your marketing expenses.
Are you the owner of a family business, trying to navigate its unique multigenerational challenges and bring it to the next level?
I am excited to introduce Shay Myers, an agriculture executive and the CEO of Owyhee Produce, a third-generation family farm that has grown to feed tens of millions of Americans annually and become one of the largest vertically-integrated onion farms in the country. In this interview, Shay reveals the secret to working with multiple generations of a family business and how to move it to scalability. He also shares his insight on how you can go from being a small farm to one of the top ten players in the United States, as well as how you can differentiate yourself and innovate in a market where everybody is doing the same thing.
Shay offers so much great advice and personal experience in this interview. Listen and enjoy!