BROOKLYN, NY—Ptex Group is proud to announce that we’ve been named as one of the “100 Best Places to Work in New York City” by Crain’s New York Business. The annual list recognizes companies with the highest levels of employee satisfaction and engagement based on an employee survey and feedback on the company’s culture, benefits, philosophy, and workplace environment.
When is the last time you hired a salesperson that you think is absolutely perfect for the job, only to find out they can’t close a sale if their life depended on it?
If this has happened to you, you’re in good company.
For a long time, I wondered why this is such a common scenario—why is it that someone can seem like a great salesman, but when it comes down to it, they have a hard time gaining the full trust of clients?
For this edition of People of Ptex, I sat down with lifecycle marketing maven Nathan Weill to talk about the journey that led him to discover the power of automation, what he loves most about his work at Ptex, and the creative hobbies that keep him busy when he’s not at work.
I have a question for you. Be sure to answer honestly.
Do you ever struggle with procrastination?
If you answered yes, then welcome to the club. And if you answered no, then, well, you may want to double check that you’re human. Because the truth is, we’re all guilty of it. We all don’t get the things done that we want to get done as quickly as we want to get them done.
There’s a knock at your office door.
Your employee peeks their head in innocently.“Do you have a quick second?” “Can I just have 2 minutes of your time?”
OK. It’s just two minutes, you think.
How many of you fall for this on a daily basis?
Though the person doesn’t usually intend it as such, it’s a trap—and we know it. A second is never a just second. A minute is never just a minute. Even if it were, all those second and minute interruptions really add up … to more than you might think.
Have you ever met someone who always seems busy—but if you asked what they’ve accomplished in the last day, or the last week, they couldn’t give you a straight answer?
Maybe, if you’re being totally honest, this happens to you, too?
Let’s face it. Being truly productive in today’s business world is more difficult than ever. Yes, technology has made us much more efficient in many ways, but it also comes with great challenges: The constant bombardment of dings and notifications and emails and phone calls and texts can throw even the most type-A, goal-oriented businessperson out of focus.
World, meet Barry.
Barry is one of those people that you rarely catch without a smile on his face. Though fairly new to the Ptex team’s printing division, you’d hardly know it. His humble, easy-going personality makes him liked by everyone, and you can always count on him for some deep and oh-so-true insights into how people’s minds work and what makes them tick. For this edition of “People of Ptex,” I sat down with Barry for fascinating discussion about the intersection of psychology and sales, the art of listening, and his passion for mentoring youth in his community.
A little girl was watching her mother prepare a fish for dinner. Her mother cut the head and tail off the fish and then placed it into a baking pan.
The little girl asked her mother why she cut the head and tail off the fish.
Her mother thought for a while and then said, “I’ve always done it that way. That’s how grandma always did it.”
Not satisfied with the answer, the little girl went to visit her grandma to find out why she cut the head and tail off the fish before baking it. Grandma thought for a while and replied, “I don’t know. My mother always did it that way.”
Creative queen, avid book-lover, and self-proclaimed tree-climber, Mattie is one of our star in-house copywriters. She’s known for her keen talent for writing words that sell and en point brand voices for clients with that just-perfect human touch. While she has a chameleon-like ability to write for all sorts of mediums, Mattie has a “thing” for websites and a contagious fascination with UX.
Maybe you’ve just started selling on Amazon. Maybe you’re already an established seller with great sales. Either way, one thing is certain: If you want enduring success in the ever-changing world of Amazon, you can’t ignore the importance of having a strong brand.
Ask the sellers who have seen the most consistent, reliable growth on Amazon how they achieved so much success long term. They’ll likely tell you that optimizing their listings, using the right keywords, and hiring a listing expert got them to the top, but it was their brand that helped them stay there.