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The People of Ptex: Moshe Indig

Meet Moshe.

Around the office, Moshe is known as a fearless creative and a man who puts his heart into his work. With a brilliant eye, golden hands, and his little black sketchbook never too far from reach, Moshe has this rare knack for knowing how to simultaneous inhabit the divergent worlds of art and strategy. And it shows.

Lucky for me, I had the chance to sit down with Moshe for an interview in the Brain Room.

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How Important Is My Workplace Culture?

Would you hire an employee who has skills you desperately need but doesn’t fit into your company’s culture?

I posted this question a few days ago to on Linkedin, and received several insightful answers. There was a general consensus that hiring an employee who fits your company’s culture is extremely important—perhaps even more than their skill.

But let’s back up a second. What exactly do I mean by culture?

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The Multitasking Myth

Do you ever have one of those days where you feel like you’re doing so many things, but at the end of the day, you feel like you haven’t gotten anything really important done?

I think everyone can relate to this feeling.

I was speaking about this problem to a friend the other day, and our discussion led to multitasking in the modern world—it’s so satisfying, but is it actually productive?

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Pursuing the Impossible: Of Flying Red Convertibles and Life on Mars

Forget about thinking out of the box. Try thinking out of the stratosphere.

A couple days ago, billionaire Elon Musk’s company SpaceX launched a rocket into space, the first time a rocket this powerful has been sent into space by a private company.

In a fun, creative twist, rather than the usual nondescript chunk of metal, the rocket carried Musk’s red Tesla convertible

. . . with a dummy wearing a SpaceX spacesuit strapped inside. 😉

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He suffered from S.O.S

As entrepreneurs, our greatest strength can also be our greatest enemy.

A friend and fellow entrepreneur (let’s call him Daniel) recently came to me for advice on setting focused, clear goals for his business.

He had so many ideas, and there was so much he wanted to do, but he couldn’t seem to get anything to the finish line. He felt like he was all over the place.

Basically, it was the typical story of every entrepreneur. I told him that he’s not alone, and that he suffers from SOS.

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Do You Have These Four People In Your Life?

They say the definition of insanity is doing the same thing over and over and expecting different results.

By this definition, I think quite a few business owners would qualify as insane.

But in all seriousness—as entrepreneurs and business owners, so often we get stuck in our own ways of thinking, imprisoned in our own perspectives. Like spiders spinning the same web over and over, we’re unable to see a different way through our challenges.

If this resonates with you, then answer this: Who do you have in your life that you can talk with honestly and openly about your struggles in your business? Who do you have who can listen and encourage and guide you when the going gets rough?

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Delegation: Where Do I Start?

“If you want to do a few small things right, do them yourself. If you want to do great things and make a big impact, learn to delegate,” famously said John C. Maxwell.

I’ve spoken to hundreds of business owners. And there’s one thing I see time and time again: What they struggle with most, and what’s holding their business back from serious growth, is not a lack of business skills or a faulty product.

It’s that they’re simply not delegating enough.

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Best Buy vs. Radio Shack: Why One Failed, and the Other’s Making a Comeback

A few years ago, investors and analysts had put brick-and-mortar companies like RadioShack and Best Buy on a death watch. There seemed to be no way they could compete against the giant Amazon—with its famously low prices, virtually limitless selection, and two-day delivery options—and come out alive.

Living up to expectations, RadioShack filed bankruptcy in 2015—and again in 2017, after a futile attempt at reviving itself.

Meanwhile, Best Buy managed to pull off one of the strongest corporate comebacks in recent history.

The question on everyone’s mind is, Why?

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Owlee Audio: Designed to Give a Hoot

With a name like Owlee, it called for ‘Give a Hoot’ as its tagline. Because ain’t that the best option for a sound company who cares about being on the forward trend of creating beautiful sound for its consumers?

We got the products raw from the team at Owlee and developed the brand, packaging and sometimes informing the design of the product itself. The products hung around the office, where we got to wear them, play them, test them out, hold them in hand and on occasion casually adopt them (shhh, I think they’re still looking for the Raven).

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