Shlomo is a Senior Copywriter at Ptex Group, but his humble title belies his crucial role in many of Ptex’s large-scale branding projects. Many of those projects, in fact, begin at Shlomo’s desk—where he conducts exhaustive research to understand the business, unearth what makes it unique, and discern where it falls in the larger marketplace.
He sat across from me in my office, crying.
He had invested $400,000 into his new venture, and it wasn’t working. By the time he came to me to ask for advice, the only thing left to do was stop the bleeding and get out. What made this situation so much more painful was the fact that if this person had sought advice from someone sooner, he may have been able to turn the situation around, or at least cut his losses.
“How do you define growth?”
This is a question I posted recently on LinkedIn—and one I ask often when I’m speaking to audiences of businesspeople. And it always amazes me to see the diverse range of answers I get.
Most of my articles, as you’ve probably noticed, are geared toward business owners, managers, and entrepreneurs. But if you’re an employee at a company who wants to know how you can grow professionally, advance in your career, and boost earning potential, this one’s for you.
(And if you’re a manager who wants to understand how to help your employees grow, this one’s also for you.)
As the UX (user experience) strategist at Fowardslash, Sholom leads a team of researchers, web developers, copywriters, and designers to create conversion-focused, strategy-driven websites that result in optimal conversions for our clients. He’s also Chief of Making-It-Happen-in-the-Most-Efficent-Way-Possible and is always educating himself and the team on what’s next in the digital space.
I asked him if he’d share a taste of his vast web wisdom—and here’s what he had to say.
It’s 6:15. Your alarm clock goes off. But you have zero desire to hit snooze.
You are ready to tackle the day. Energized to unlock its opportunity and potential. When you sit down at your desk, you feel confident and hopeful. Unstoppable.
There’s a name for this experience. It’s called Momentum. Like rolling a boulder down a hill, beginnings are tough and slow, but once you start going down that slope, you can go faster and faster, progress becomes easier and easier, and it’s nearly impossible to stop.
How do you define success?
Some measure it in wealth. Some in intellectual accomplishment, in family size, in quality of friendships, or countries traveled.
But the truth, of course, is that there is no one right answer to this question. Because success is what makes you feel accomplished, what makes you feel whole.
Have you ever been on the verge of giving up? Have you ever hit a wall, looked in the mirror and thought, “I just can’t do this”? Have you ever experienced the pain of self-doubt, of believing with every fiber of your being that you simply don’t have what it takes to succeed?
It is a dark place to be. There is no doubt about that. And it’s in these moments where we can be our own worst enemy—where we can lose the will to keep going. And that would be a big mistake.
For this edition of People of Ptex, I sat down with branding and marketing maven Elke Taussig, also known around the office as The Brand Whisperer. Elke is one of the longest time members of the Ptex Group family—she’s been around since the early days, when Ptex was still Printex, and has seen the organization grow into what it’s become today. A deep thinker and creative wordsmith, Elke knows how to get to the essential core of, well, pretty much anything. In this interview, Elke and I discuss the meaning of branding, what she loves most about her job at Ptex, and what it’s like to be a religious Jewish woman in the business world.
A friend of mine, the owner of a small business, recently told me that an opportunity came his way that he was very excited about. The only problem? He had a feeling that the potential client thought that his company was larger than it actually was. Should he accept the offer anyway? Should he explain that he’s actually a small company, and possibly risk them backing out?