Agrisac
Case Study
Rebrand and strategy for a flexible packaging manufacturer
B2B Service
the challenge
For over 40 years, Agrisac had been at the forefront of the flexible packaging industry.
Their emphasis on warm, personal relationships was unique within the industry, and their existing branding spoke little of their passion for truly partnering with their customers by providing seamless packaging solutions.
From the first clear-cut renderings and mockups to the final flawless product rolling smoothly off their production belt, Agrisac was offering businesses amazing packaging, along with headache-free production.
Their customers were thrilled with their work, but with little in the way of branding, there was nothing to reinforce the incredible experience they were providing.
what was their next?
In an industry with tight lead times and tough quality regulations, customers had no time for botched batches or delayed deliveries.
We needed to create a powerful brand platform for Agrisac to share their streamlined manner of production with the entire packaging industry.
The voice and tone we used throughout the brands messaging was contemporary, confident and while corporate - friendly, the emphasis on friendly came first.
We kept headers and seals direct, accessible, and clear to convey the simplicity and flexibility of Agrisac’s smooth production process.
We branded the company as “leaders of the pack” and correspondingly, infused the messaging with professional, industry-specific verbiage and terminology that established knowledge, credibility, authority, and trust.
the process
We began the visuals by creating the logo icon mark - a contemporary representation of flowing, flexible rollstock in the form of the letter A for Agrisac.
We used a more reserved green color palette that felt right in the corporate world of manufacturing, with pops of orange to maintain the friendly balance we were bringing in throughout the messaging.
Brand patterns made up of intersecting lines brought to mind Agrisac’s streamlined manufacturing and lent themselves beautifully to endless flexible applications.
To illustrate Agrisac’s range of services and streamlined process we created a suite of custom illustrations in a flat, modern style consistent with the brand logo.
We also created feature icons that were displayed alongside the various packaging types in the product brochures.
the results
The rebrand established Agrisac as as a preferred packaging partner, and solidified it’s reputation as a true leader among the pack.
The visuals and the messaging worked together to highlight Agrisac’s unique offering in the world of packaging. Their dynamic fusion of a large provider’s resources, and a smaller one’s accessibility jumped out from the branding, attracting interest at trade shows and industry expos across the country.
