Airseal
![](https://ptexgroup.com/wp-content/uploads/2024/04/Vector.png)
Case Study
Brand strategy and visual refresh for an insulation solutions provider
![airseal.01 airseal.01](https://ptexgroup.com/wp-content/uploads/2024/05/airseal.01.jpg)
the challenge
As a multi-divisional company offering various insulation-based solutions, Airseal’s capabilities went far beyond “spray foam.”
While they had existing brand equity, it lacked consistency and polish – a complete misrepresentation of their team’s expertise, skill, and professionalism.
![airseal.02 airseal.02](https://ptexgroup.com/wp-content/uploads/2024/05/airseal.02.jpg)
![](https://ptexgroup.com/wp-content/uploads/2024/05/airseal.03.jpg)
what was their next?
Without shedding the existing brand equity, we needed to emphasize Airseal’s standing as a market leader, connect the full spectrum of its diverse target markets, and portray its variety of services under one corporate banner.
![](https://ptexgroup.com/wp-content/uploads/2024/05/airseal.04-1-1.jpg)
the process
To begin, our design team refreshed the existing logo and overall branding to exude a revitalized sense of confidence, boldness, and cohesiveness.
The logo mark’s generic font was updated to a custom typeface and the starburst made more pronounced to better convey the strength of Airseals insulation.
![airseal.07 airseal.07](https://ptexgroup.com/wp-content/uploads/elementor/thumbs/airseal.07-qp4j87hzbi0tiibm89yvczyeuajxca4oy9nrn94810.jpg)
![airseal.08 airseal.08](https://ptexgroup.com/wp-content/uploads/elementor/thumbs/airseal.08-qp4j8abhvkdak3jyhgwo4cafh39c6s7kdc0uicx82a.jpg)
In addition to branding, Airseal was looking for a powerful way to market their services.
Hidden between scaffolding and sheetrock, those services went largely unseen, so we came up with a way to bring Airseal into spotlight.
We introduced the public to the Seal Team - the brave, bold, valiant defenders protecting against shoddy insulation, leaky windows, and spray foam hazards.
the results
More than 10 years later, Airseal’s branding has withstood the test of time- fresh and modern, and now- iconic.
What’s even more, their signature squad is still proudly emblazoned across their installation trucks - and in the minds of anyone needing insulation services.
![airseal.05 airseal.05](https://ptexgroup.com/wp-content/uploads/elementor/thumbs/airseal.05-qp4j80xc9foogdrmv3uqc1f47zpwljdd1awh2ff6vw.jpg)