Ella Jayne
Case Study
Strategy and brand identity for a new line of luxurious linen
Consumer Goods
the challenge
Ella Jayne was unique. Their product line’s promise and premise was luxury for the sake of luxuriating - intimate, sensorial, and personal.
Their bedding was not being purchased for status’ sake, unlike typical luxury like a pair of Louboutins or a new set of wheels.
Luxury in their case was about a feeling - not a possession.
what was their next?
We knew the brand had to project a cool confidence. We did so by creating guidelines for the brand’s minimalist aesthetic purview, and creating a premium look and feel to dial up the trust and desirability factors.
Messaging was sophisticated, smart, urbane, and uncluttered, with a dose of sophisticated wit.
The tagline, “intentional design” encapsulated the brand’s offer of simple luxury, while additional messaging captured the brand’s promise of living each moment to its fullest and savoring the now.
Uitlizing a sleek, minimalistic font, the logo and wordmark set the tone for a brand that was chic, yet remarkably simple.
We created an individual color palette for each of the brand collections - penthouse, hotel, and home, with one understated, and one pastel tone for each.
the process
We designed sharp and clean packaging, allowing the quality of the product line to speak for itself, but with a strong presence that would command immediate attention.
The final touch was the beautiful brand insert. Featuring transparent paper, it allowed customers to engage with the brand’s luxuriousness from the moment they opened the packaging.
the results
The brand’s sophisticated, minimalistic aesthetic allowed the beauty and texture of the product line to speak for itself - inviting customers to take a moment to luxuriate in the now.
