Gee di Moda
Case Study
Brand identity and strategy for a line of tablecloths and party essentials
Consumer Goods
the challenge
As they planned multiple events with varying color schemes simultaneously, event planners were constantly on the lookout for well-priced, tone-setting table linen.
More than just the perfect color, they needed the perfect cloth - something that looked impressive and could be reused if needed, yet still cheap enough to toss.
Gee Di Moda was created to fill the gap in the industry, offering solid, yet not high end, tablecloths in every size, shape, and color of the rainbow.
what was their next?
Gee di Moda offered more then a line of tablecloths.
It was a color playbook, a palette for planners, a broad stroke on an empty canvas serving as a foundation with which to conceptualize, moodboard, and articulate a vision.
To begin, we rebranded the tablecloth line as Palette by Gee Di Moda, reinforcing the idea of the tablecloths as a color playbook, a launchpad for the perfect party.
For the brand to be thought of as a well-designed and style savvy we had to highlight the standout quality of the items.
Messaging focused on the convenience Gee Di Moda offered, and their meticulous approach to fabric, fit, and finish.
the process
Inspiring trust and evoking an image of industry expertise, the tone throughout was sophisticated, yet light, creative, inspiring, and deliberate.
A bold, yet unlcttered visual style allowed the product line to pop and left room for the colors to spark customer’s creativity.
We used a bold logo typeface and created a complemetary understated, tag shaped logo mark that drew attention to the Palette collection.
The iconography was inspired by line art style design sketches that leave the intricacies and details to the planner's creative discretion.
Color blocking and geometric designs gave a modern and playful feel to brand patterns that were incorporated on product packaging and tag designs.
the results
With a robust, scalable identity that clearly communicated the brand’s quality and convenience, Gee Di Moda gained recognition as an industry leader without sacrificing the success of their pre-exisiting distribution channel and customer base.
In no time, Gee Di Moda quickly became the go-to for professional party planners, dabblers and everyone in between seeking an accessible brand offering fashionable, practical table linen.