Hanachal
Case Study
In a market overflowing with high-rise noise, here’s how we carved out space for something quieter.
Real Estate
the challenge
Kvutzat Stone, a respected developer known for quality construction, approached us with a project unlike anything else in the area: a new, ground-up residential development just behind Sanhedria Murchevet, bordering the scenic Nachal Tzofim reserve. In a city where most new developments chase the same formula - centrality, flash, and luxury - this project offered something different: calm, space, nature, and stillness, without disconnecting from the Anglo heart of the city.
Our challenge was to create a brand that felt emotionally tethered to the places people already loved, while making this new enclave feel like the place they’d always hoped existed.
what was their next?
This development would be one of the only large-scale luxury construction projects in the broader Ramat Eshkol area offering space, quiet, and greenery, yet still within walking distance of major Anglo hubs and yeshivos. Buyers wouldn’t need to sacrifice lifestyle for livability.
Our job was to:
• Build a brand that felt elevated but grounded
• Lean into natural surroundings without isolating the project from the city's rhythm
• Speak to the deeper vision many buyers have always had about owning in Eretz Yisrael
We leaned into a universal emotional thread:
Everyone has, at some point, envisioned owning a home in Eretz Yisrael.
Not just a dream apartment - but a place to gather with family, spend Yom Tov, live near children, or eventually retire.
The problem was always the trade-offs: too dense, too loud, too far removed. This project removed those compromises, offering the exact kind of space, calm, and location people had imagined.
the process
the insight
HaNachal Residences flips that equation. It offers what buyers actually want but rarely find: spacious, peaceful living in a setting that feels elevated yet familiar. Instead of trying to be in the middle of everything, it succeeds by being just off to the side - quiet, scenic, and deeply livable.
That subtle shift in context was the breakthrough: not a compromise or tradeoff, but an ideal way to live in the ideal city to live in.
The name we created, HaNachal Residences, was highly strategic. Anchoring the project to its most unique benefit, yet elegant and timeless. It evoked the lush Nachal Tzofim park just steps away, while the word “Residences” gave it structure, stature, and permanence. A name that sounded peaceful and established without trying too hard.
the name
Conceptually, the brand was built on a more grounded vision of luxury. Not luxury as flash, but luxury as fulfillment. For many buyers, especially in the Anglo market, true luxury isn’t about marble lobbies or sky-high towers. It’s about finally being able to live the life they’ve imagined in Eretz Yisroel: peaceful surroundings, thoughtful design, and proximity to everything familiar - and likely familial - without compromise.
HaNachal delivered that vision with confidence, offering completion, the rare sense that everything you’ve been holding out for actually exists, and it’s finally within reach.
the brand
The visual identity for HaNachal blends elevated aesthetics with natural calm. At its core is a novel Hebrew logomark - an elegant typographic composition that resonates across both Israeli and Anglo audiences, evoking serenity, heritage, and a deep sense of place. The palette draws from the project’s surroundings: sand, stone, and soft cognac tones layered over deep black for contrast and richness. Supporting elements like floral and stone-inspired brand patterns, understated photography, and warm, breathable layouts further express the project's central idea: everything you’ve always envisioned, finally made real.
the results
Positioned as the only new development offering true tranquility just steps from the city’s most sought-after neighborhoods, HaNachal has drawn strong pre-market attention, particularly from North American buyers looking for a more livable, grounded alternative to Jerusalem’s typical offerings.