Hand Over Heart
Case Study
Strategy and brand identity for a line of better-for-you baby care
the challenge
Hand Over Heart offers gentle cleansing products to help families live healthier lives. Their shampoos, soaps, and detergents allow parents to nourish and protect their children while ensuring cleanliness.
The obstacle they had to tackle? While most parents were certainly not looking to introduce harmful byproducts into their home, they had to be convinced that an all natural product was worth the price - and would do the job well.
what was their next?
While the health-aware parents were very much a part of our target audience, we knew they didn’t need much convincing.
We had to shift HOH’s narrative to appeal to the average parent - one who wanted the best for their child, even if they weren’t 100% signed up for clean living as a lifestyle.
the process
To begin, we choser a bright color palette that was friendly, warm, and eye-catching.
Featuring a raised hand above a heart, the logo brought the brand’s pledge to life, with a variation featuring the wordmark appearing side by side for extra clarity.
Custom category icons with a bold, proprietary style incorporated a wave pattern alluding to the calmness and purity of water.
Monochromatic, direct, and friendly, the product icons were another way we communicated the brand’s down-to-earth, feel-good simplicity.
We kept the packaging simple, giving Hand over Heart a distinct, modern identity on store shelves.
Featured front and center on every bottle, our seal pledged that no harmful products were found within - winning parents over with a promise of purity.
Text callouts like “tear-free”, “pediatrcician recommended”, and “soothing”, offered additional information and reassurance.
A list of “never-evers” was displayed prominently in the back of each bottle, highlighting the harmful ingredients found in other brands - but not this one.
the results
Drawn in by Hand over Heart’s standout identity and shelf appeal, parents quickly fell in love with the products’ effectiveness and better-for-you quality.
