Rock Brokerage
Case Study
Branding for a company offering soil related services
B2B Service
the challenge
Offering a unique combination of professional soil removal, transport, and disposal services, Rock Brokerage was new company that needed a bold brand platform.
In order to command industry attention, clarify their services, and stand out from their more well-known competition, we had to create a brand that felt fresh and fun, yet professional and established.
what was their next?
While the subject material was a bit dry (pun intended), we wanted to give Rock Brokerage everything we had to help them gain a firm footing.
the process
Strategically, we focused on the brand’s primary strength as a soil brokerage firm - the fact that they offered multiple resources and more options under one roof.
To clarify and simplify their offering, we created three separate divisions within the brand itself. We kept the focus on the benefit each one offered clients, while uniting the deviisons under the Rock Brokerage banner.
Visually, we went with a bold, in-your-face vibe to brand Rock Brockerage as visionaries in the world of soil removal.
We created a custom typeface for the logo mark, with a forward facing slant to connote speed, control, and movement.
the results
Rock Brokerage’s bold identity system has supported their growth in the construction industry. Like the services they offer, their brand is bold, fearless, and seamlessly adapts across different contexts and touchpoints.
