A newcomer in the hair accessories space, Giga Imports faced big competition in decades-old, established brands like Conair, Revlon, and Scrunci. They needed a head-turning brand identity and a bold message that would get consumers’ attention—and help them earn coveted shelf space in big box retailers.
The creative solution
Seeking contrast with these older brands, we sought a youthful, bold, fresh identity for Giga’s new hair accessory. Inspired by Brooklyn, home to some of the hottest up-and-coming neighborhoods in New York City (and in the world), we sought to create a brand with the same hip, trendy feel—one that says “Brooklyn,” without saying “Brooklyn.” Hence, “718” was born.
MindspaceUncluttered space. Uncluttered mind.
Perfect HealthReinventing healthcare under one roof.XPrevious Next
Here's to good health...under one roof.A modern look for a modern take on healthcare. We created a sophisticated brand identity with a distinctly family-friendly vibe.
- Branding & Marketing
- Printing & Design
- Web & Digital
Heart & Soul Overload
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