A newcomer in the hair accessories space, Giga Imports faced big competition in decades-old, established brands like Conair, Revlon, and Scrunci. They needed a head-turning brand identity and a bold message that would get consumers’ attention—and help them earn coveted shelf space in big box retailers.
The creative solution
Seeking contrast with these older brands, we sought a youthful, bold, fresh identity for Giga’s new hair accessory. Inspired by Brooklyn, home to some of the hottest up-and-coming neighborhoods in New York City (and in the world), we sought to create a brand with the same hip, trendy feel—one that says “Brooklyn,” without saying “Brooklyn.” Hence, “718” was born.
Heart & Soul Overload
We know you want a peek, but the amount of heart and soul poured into this project is simply too much for the screen to handle.
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