Red Moose

Good Care for Good Shoes

Have you ever seen a red moose in the forest? 


They say you don’t get a second chance to make a good first impression. With Red Moose premium quality shoe care products you put your best foot forward. With a carefully crafted, first-class collection of leather care and accessories at affordable prices, say hello to Red Moose. 


The Situation
Red Moose approached us with an opportunity to help them carve out a well-defined niche in a market that’s staid, uninspired, and undifferentiated on the low to mid-end of the spectrum and dominated by a single player on the high end of the spectrum. Our goal was to create a premium yet affordable shoe care brand that will command a distinctive presence, stand out in Amazon and online marketplaces, and generate shelf appeal in the brands-rule retail space.


The Solution
Excited by this challenge, we got our creative juices flowing.  We began by running the comps and strategizing to come up with a name that would surprise their target audience and also evoke feelings of comfort, warmth, and hominess. We felt that the name Red Moose does just that.  

We created a premium brand of shoe care that’s authentic and authoritative, respected yet relatable, classic yet contemporary. A premium yet accessible brand of shoe care that’s confident, genuine, relatable, and very much intentional. We achieved this through on-point brand colors, a relatable and witty voice and tone, and graphics that brought out that manly, old-time, high-quality leathery feel.   

See below a brand that exudes solidity, credibility, authority, and category leadership – all to match their top-quality products.