Rock Brokerage

The Soil Removal Rockstars

The situation

A new company offering a unique combination of professional soil removal, transport, and disposal services, Rock Brokerage needed a bold branding platform to command industry attention, clarify their services, and stand out from their more well-known competition.

The creative solution

With a bold, out-of-the-box, “rockstar-inspired” branding identity featuring custom typography, we branded Rock Brokerage as trailblazing leaders—rockstars, if you will—in the world of soil removal. Focusing on their strength as a soil brokerage firm offering more resources and more options under one roof, we created three separate divisions to clarify and simplify their services. Now they’re ready to rock the world of soil removal—one job site at a time.

What we did

  • Brand Voice and Tone
  • Brand Identity
  • Logo
  • Tagline
  • Custom Typography

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