DejaNu
Case Study
Elevated brand identity for a community non-profit
the challenge
A well-established non-profit in New Jersey, Deja New was the go-to spot for clothing donations in the community, with drop-off locations busting at the seams.
While the community was eager to help out, unusable garments were often thrown into the mix. This made sorting very difficult, and worse, lent an overall dumpy feel to the entire operation.
what was their next?
Our goal was to create an elevated, almost boutique-like brand that would dignify the organization’s reputation and break the community’s misconception that their donations didn’t matter, or were being neglected or sold by the pound.
the process
With sensitivity to those receiving assistance from the organization, we created uplifted messaging that raised awareness of the loving care each garment was receiving and the real, live families who were relying on beautiful donations.
Boutique-style visual elements brought an elevated, updated vibe to this beautiful organization’s timeless mission.
Pastel colors, custom illustrations, and a new logo and seal lockup were used across various mediums to give Deja New a distinct, classy identity.
We also gave the dropoff trailers a total revamp, using the chic new branding and friendly messaging to remind the community of the significance of their donations.
the results
By helping Deja New look good, we helped them on their mission to help hundreds more families receive quality clothing, free of charge.
We opened the community’s eyes to take a double look at what they were donating and help others look beautiful too.
