If you had 75 potential customers hanging on to every word and you had two hours to talk to them, how would you spend that time? In this episode, our guest is Steve Werner, a well-regarded expert in creating successful live events and webinars. Along with teaching the secrets to webinars that encourage your clients to do business with you, Steve offers pointers about when to tweak your business plan rather than overhauling it, the fallacy of searching for the shiny object, the benefits of putting in your 10,000 hours, and much more.
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[00:01 – 07:43] Opening Segment
• Steve shares important lessons that led to his success today
Anything worth doing is hard and requires effort
How to market and sell to customers effectively
• Steve’s strong passion for helping others grow and succeed
[07:44 – 27:00] How to Succeed When Your Dreams Don’t Match Your Reality
• You have to ask yourself where you want to be in the future and figure out what steps will get you there
When things don’t go as planned, it’s important to remember that it’s not the end of the world
• Having a plan and taking small, consistent actions are essential to achieve success
• Three things you can do to make a big difference
Reading every day, having great friends, learning from failures
• Entrepreneurs need to be willing to take the risk to succeed, and being reckless is not a good way to go about things
[27:01 – 44:02] Making Your Webinars More Successful
• When spending money on ads, you should know what you’re looking for the ads to do
How you’re going to recoup your money, and what your sales process is
• The importance of having a plan for what to do if something goes wrong
• Why you should focus on telling stories about your personal life to connect with your audience
Engagement is more important than teaching
• How to overcome a lack of action in your business
[44:03 – 54:37] Closing Segment
• Things might go wrong but that doesn’t mean you should radically change your business plan
• Steve on the rapid-fire questions
• Q&A: When is the timing right to add more services to your business?
Guest Bio
Steve Werner
Over the last 8 years, Steve has gone from failing at holding live events to holding over 41 live events for himself and 23 for his clients. He has spoken on more than 200 stages (including Harvard) and built and critiqued over 370 one to many sales presentations. During covid he pivoted to helping 41 coaches and online entrepreneurs launch webinars during covid with more than 6.9m in sales in the last 18 months
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Topic
Retail
Branding
Personal Development
