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Business ideas worth sharing

Meny Hoffman

LTB 17 | The Go Giver

How to Be a Go-Giver with Bob Burg

It’s human nature to constantly think, “What’s in it for me?”—especially when it comes to business. But this week’s guest turns that thinking on its head, teaching that the real way to succeed is by being a “go-giver,” constantly and consistently delivering value to others.

World-renowned speaker and author, Bob Burg‘s books have sold well over a million copies, and his universally acclaimed business sales book, The Go-Giver, has been translated into 28 languages. In this episode, Bob and I delve into how to cultivate deep relationships with others so they come to know, like, and trust you—and ultimately, do business with you.

We talk about:

  • How shifting your focus from getting to giving is the most financially profitable approach to sales.
  • The five key elements of value that you must communicate to your customers so that they choose you over the competition.
  • How to become an industry influencer by placing the needs of others first.
  • The one key question to ask to grow your network and your sales.

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What I Learned from My Family Trip to an Amusement Park

I took my family on a trip to an amusement park a few weeks ago, and like most parents, I had a vivid picture in my mind of how the day would go. I saw the smiles and laughter on my kids’ faces. I heard their happy squeals as they went on the rides. I felt the good vibes from the amusement park staff as they helped my kids onto the rides.

So you could imagine the disappointment I felt when, as we waited in line for the park’s most thrilling rollercoaster, I noticed that the attendant, a young man in his late teens, was helping kids get on and off with a look of total and utter boredom and indifference—even a little resentment. For someone whose job it is to give kids a good time, he showed zero signs of enthusiasm.

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LTB 12 | Expanding Through Infographics

How to Harness the Art of Storytelling to Grow Your Business with Brian Wallace

If you’re ready for no-nonsense advice, this week’s guest does not disappoint. Brian Wallace is the Founder and President of NowSourcing, an industry-leading infographic design agency whose clients range from startups to Fortune 500 companies.

In this episode, Brian shares insights we can all learn from through the lens the infographics niche. He also touches on the importance of storytelling, company culture, and the right questions to ask when interviewing potential employees. Read more

LTB 11 | Making Business More Profitable

How to Become Permanently Profitable with Mike Michalowicz

What if, rather than you serving your business, your business served you? What if you could turn a profit from your very next deposit? And what if you had the power to guarantee that profitability?

In this week’s episode of the Let’s Talk Business podcast, serial entrepreneur and bestselling author Mike Michalowicz shares his simple cash-management solution that helps businesses break the day-to-day struggle for survival and become permanently profitable immediately—no matter their size, industry, or how much debt they carry. Read more

The Right Way to Receive Criticism if You’re a Leader

A business owner once told me she had to let go of an employee for creating a toxic work environment. This employee had been sharing personal complaints about the owner with coworkers, rather than bringing them up directly with her. It soon became popular to talk behind the owner’s back, and before long, the circulating negativity caused a rift between her and the team. Obviously, morale and productivity suffered greatly.

Was this employee a liability? Definitely. But there’s also more to the picture. It’s possible that this business owner created an environment that discouraged people from speaking their mind productively.

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What Is Your Business Really Worth? with Susan Rosner

If you’re in the thick of hustling to grow your company, you’re probably not thinking about selling it. You may even feel like your business would fall apart without you. But according to this week’s guest, it’s never too early to start thinking about your exit strategy—especially if your goal is to build wealth and leave a legacy for yourself, your family, and your employees.

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Breaking The Myth Of Multitasking with Dave Crenshaw

Do you ever wish you could be a more focused leader, a calmer thinker, a more productive worker? Do you ever get to the end of the day and wonder what you actually accomplished?

This week’s guest on the podcast is productivity and time management expert, Dave Crenshaw. As an author, speaker, and online instructor, Dave has transformed the lives and careers of hundreds of thousands around the world, developing leaders in Fortune 500 companies, universities, and organizations of every size.

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