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Business ideas worth sharing

Meny Hoffman

LTB 101 | Business Processes

How & Why We Need to Delegate & Prioritize Processes—with Chris Ronzio

Managing growth may be one of the most challenging parts of owning a business. This week, our guest is Chris Ronzio. Chris is the founder and CEO of Trainual and author of the bestselling book, The Business Playbook: How to Document and Delegate What You Do So Your Company Can Grow Beyond You. In our interview, he explains that the key ingredients to success and growth in any business are delegation and establishing processes. We dive deep into the importance of standard operating procedures (SOPs), and where we should start creating them. SOPs aim to achieve efficiency, quality output and uniformity of performance, while reducing miscommunication and failure to comply with industry regulations.Whether you operate on your own or with a small team, it is crucial to implement SOPs at your own level, and Chris is here to explain how.

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The Four Essential Choices Every Leader Must Face—with Mark Miller

Every challenge in business stems from something deeper, right? This week, our guest is Mark Miller, a top business leader, bestselling author, and communicator. According to him, most of the challenges we face in our businesses are deeply rooted in the foundations of leadership.  How can we tackle these issues from the top down? By becoming the best leaders we can be. And in this episode, he gives us a solid foundation. As leaders, we constantly have to make big decisions that affect a lot of people’s lives. It’s a lot of pressure. But it’s also an incredible opportunity to work on ourselves. In our interview, Mark discusses how he was able to figure out how to accelerate leadership development in his organization and how that opened doors for his career. Listen in and learn more as Mark shares the four most essential smart leadership choices you can make to foster a healthy work environment. You don’t want to miss this valuable and action-packed episode.

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LTB 99 | Sales Psychology

Sales Psychology 101: Finding the Why in How People Buy—with Victor Antonio Gonzalez

What’s the most crucial aspect of your sales strategy? This week, our guest is Victor Antonio Gonzalez. Victor is the President of Sales & Marketing for a $420M company, VP of International Sales, and has over 25 years of in-the-field sales experience. Hearing him speak on Let’s Talk Business about the ins and outs of a successful sales strategy was both inspirational and practical.  He explains that connecting with our target audience is the most crucial element in the sales process. If we shift our perspective from being feature-focused to benefit-focused just a bit and pay more attention to the needs of our audience, their problems, and how we can solve them with our solutions or products, then it’s almost guaranteed to be a win-win.  In our interview, we speak about the importance of putting ourselves in the shoes of our preferred customers and how to design sales strategies around that. You don’t want to miss this valuable and action-packed episode!

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LTB 95 | Patterns Of Growth

How to Analyze Patterns of Growth In Your Businesses–with Les McKeown

Every business out there is unique and one of a kind. Nevertheless, all entrepreneurs must monitor and analyze certain patterns of growth to predict their success. In our interview, growth consultant, Les McKeown of Predictable Success LLC, joins me to share the single success roadmap every business must follow to expand and improve. He explains the best strategies in breaking down growth barriers, pumping up during decline times, choosing the right team players, and organizing an effective strategy that’ll lead to big wins. Les explains the qualities of a visionary leader and why every startup needs one if they want to level up.

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LTB 94 | Mortgage Market Disruption

Disrupting The Mortgage Space With A Unique Startup with Ira Zlotowitz

In marketing, we use the words “disruption” and “new” almost interchangeably. Usually, innovations or new technologies come to market in compliance with industry market standards. Other initiatives, however, come ready to disrupt a space with a new plan and a completely new set of standards. This week, we’re excited to welcome back an incredible guest, Ira Zlotowitz. In our conversation, he discusses his latest, most groundbreaking startup, GPARENCY. The entire mortgage industry infrastructure has changed immensely over the years, and Ira is prepared to be a guiding light for those who want to get into it.

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LTB 93 | Customer Experience

Creating ‘Moments of Magic’ Within Your Customer Experience

Winning over and retaining customers hinges on whether or not you can provide a great customer experience. If you want loyal customers, you have to build relationships with them and create “magic moments” that keep them coming. This is the central piece of our episode as I sit down for an insightful conversation with Shep Hyken, the leading customer service and experience expert. Shep talks about how he learned to create great customer service experiences and how you can set a gold standard for your company.

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How to Be Your Greatest Self Without Counting a Single Calorie

What do celebrations, festivals, holidays, and birthdays all have in common? It’s the food! During these times, we tend to eat (and overeat) foods (and lots of treats) that our bodies aren’t used to. Therefore we’re left feeling bloated, uncomfortable, and often unhappy with ourselves. What do we do then? This week, our guest is Isaac Schulman. Listen as he shares his personal story and experience in the Dr. Bo’s diet program. He explains not only how he achieved his target weight, but exactly how you can too. He also goes into detail about how his passion for Dr. Bo’s led him and his wife to actually buy out and grow the company together.

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Changing Your Perspective Changes Everything—with Charlie Harary

Often, we don’t realize that we are our greatest weapon for positive change and that changing our lives is all about perspective.

Charlie Harary is a business executive, author, and prolific speaker known internationally for his charismatic, passionate, and sophisticated lectures, seminars, and keynote addresses. In this fascinating interview, he speaks about the mental obstacles that hold us back from achieving the joy, fulfillment, and success that we all crave, and how by rewiring our minds, we’re able to see the path that will lead us to the life we truly desire. He offers practical ways that business leaders can reframe our perspectives to achieve success, how to avoid the dangers of measuring ourselves against others, and the key to developing a company that is not just a service or a product, but a people-first business. Please listen and enjoy!

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