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Meny Hoffman

Overcoming the Broken Cookie Effect with Patty Block

Overcoming the Broken Cookie Effect with Patty Block

You might assume that you need to keep your prices stable and grow your client base in order to become profitable. But what if the reality is actually the exact opposite, and you’re underestimating your value and increasing your workload?

 In this compelling interview, join Meny as he speaks with well-regarded pricing expert and business advisor Patty Block about the way to assess your value, understanding which clients are worth pursuing, how to avoid the awkward silence after you mention your prices, why charging by the hour is often a mistake, how to identify and overcome limiting beliefs, why it’s better to tell a story than to talk about features, and much more.

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Rising to the Top in the World of E-Commerce with Chad Rubin

Rising to the Top in the World of E-Commerce with Chad Rubin

How do you think AI is changing our businesses, and what exciting advancements or possibilities do you see for AI in the near future?

The worlds of e-commerce and AI are changing so fast, it sometimes feels impossible to keep up. Fortunately, Chad Rubin, Founder, and CEO of Profasee, is a renowned expert in e-commerce, Amazon, and leveraging AI strategies, and shares his massive knowledge with Meny on this special episode of Let’s Talk Business. Listen in as they talk about how Chad sold his business (and what you can learn from his experience), the opportunities and threats associated with ChatGPT and AI, whether you should start selling on Amazon and then move into other channels, the most effective way of differentiating your product on Amazon, and much more.

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80% Psychology and 20% Systems: Guiding Business & Personal Growth with Mordechai Klein

80% Psychology and 20% Systems: Guiding Business & Personal Growth with Mordechai Klein

Is there a way to overcome the anxieties and lack of self-confidence that interfere with your business and your life, and prevent you from achieving your dreams?

Some people have expertise in business, some in psychology… and then there’s Mordechai Klein, LCSW-R,  who combines various talents to create a unique approach to coaching in business and life. In this episode of Let’s Talk Business, Meny has a serious conversation with Mordechai about his theories of psychology and business, and how they intersect. Mordechai talks about the importance of systems, the idea that change occurs primarily in a person’s mindset, how to look forward instead of back, building self-confidence and crushing anxiety, and much more.

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Boruch Perlowitz - The Businessman Who Doesn't Think Like a Businessman

Boruch Perlowitz – The Businessman Who Doesn’t Think Like a Businessman

Is it possible that the best way to grow your business is to avoid being a businessperson?

It’s not typical to hear expert business advice from a game show host… but there’s nothing typical about Boruch Perlowitz. A filmmaker, game show host, teacher, pilot, and more, Boruch has carved out a unique niche in the Orthodox Jewish community as an entertainer and educator. Boruch believes that one of the secrets to his success is making sure not to think like a businessman and that his best marketing was not doing marketing at all. He has a fascinating perspective and a unique story, so don’t miss Meny’s conversation with Baruch as they discuss the kinds of marketing that work best when to prioritize quality over price, the corporate benefits that come with a positive attitude, the importance of delegating, dealing with failure, and much more.

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Whatever You Do, Don’t Call It Sales! with Charlie Hauck

Is your fear of hearing the word “No” keeping you from working with authentic leads, causing you to waste time, and leading you to self-deception about your success? What if instead you learned how to have the uncomfortable, upfront conversations that could result in disappointment – but could also lead to lucrative business relationships?

In this provocative episode of Let’s Talk Business, Meny speaks with Charlie Hauck, Founder, and President of Growth Dynamics, about how to balance self-confidence with humility, ways to avoid wasting time in the beginning – not the end – of the call, how to get more referrals, why you should never use the word “sales,” what three questions you should ask at the end of every meeting, and much more.

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Defining Your Why with Dean Mercado

Defining Your Why with Dean Mercado

If you’re a small business owner, you obviously want to create a profitable company. But have you ever stepped back to ask – really and truly – why you want to be financially successful? The ability to answer that question might be the difference between prosperity and failure.

It’s one thing to want to make money; it’s quite another to think about why making money is important to you. Dean Mercado, the Founder, and CEO of Online Marketing Muscle and Best Selling Author of The MINDStretch: 49 Inspiring Insights for Business Breakthroughs, suggests that answering this question may be the key to growing your business more than you ever thought possible. Join Meny as he and Dean talk about why the “Why” matters, Dean’s recommendation that a small business owner should make himself unnecessary, the secrets to finding a good business coach, the importance of having an accountability partner, and much more.

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Pincus Schiff & Using Failure to Achieve Success

Pincus Schiff & Using Failure to Achieve Success

Are you afraid of failure, and is that stopping you from reaching for your dreams? If so, you’re part of a very big club – and Pincus Schiff, co-founder, and CMO of Friday and a well-regarded expert in sales understands where you’re coming from. In the process of moving from the classroom to sales and then into building a startup, Pincus has shown that we can overcome our fears, turn our weaknesses into strengths, and transform our failures into successes. Join Meny Hoffman for a fun and fascinating conversation that may change the way you think about your own limits and aspirations.

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Be Productive, Have Free Time, and Reduce Stress: Rethinking Productivity with Naphtali Hoff

Be Productive, Have Free Time, and Reduce Stress: Rethinking Productivity with Naphtali Hoff

Does being productive mean living a life filled with stress and working crazy hours…or is there a way to increase your productivity while also reducing stress and having time for other parts of your life?

Many serious business owners assume that the more time they work, and the more stressed out they get, the more successful they’ll become. Naphtali Hoff, President of Impactful Coaching & Consulting, suggests that they have it completely backward. An expert on productivity and leadership, Naphtali explains that with the proper strategies and outlook, you can become more productive and more successful by using your time well, rather than by working late hours. Join Meny and Naphtali as they talk about the secrets of productivity, common mistakes that lead to unwarranted stress, learning how to have a closed-door policy, reducing the number of decisions you make every day, how to create a productive daily calendar, and much more. Read more