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You Ignore A.I. at Your Own Peril… So Start Using It Now!

With Chris WinfieldEP 153

If, as some people claim, A.I. is going to change the world as much as the introduction of electricity and the electric light, how can you get involved before it’s too late?

Join Meny and Chris Winfield, Founder of Understanding A.I. and CEO of Super Connector Media, for a fascinating conversation that will tell you what you need to know about A.I., the opportunities and threats that it presents, and the way you can start using it today.

Transcript

[00:01 – 07:45] Opening Segment

• Valuable insight into the emerging world of AI (Artificial Intelligence)

AI has been around since the 1950s, but only recently has it become more widely known
• There will be two types of companies in the future: those who are great at AI and everyone else

• Chat GPT became the fastest-growing app in history, with over 100 million users in two months

[07:45 – 15:43] The Fastest-Growing App in History

• AI is still in its early stages, and businesses cannot ignore it, or they risk being left behind

• AI can be used for copywriting, customer service, and sales solutions

• The impact of AI on businesses and society

[15:44 – 23:22] Exploring the Benefits and Dangers of AI

• AI is similar to when electricity came on, creating a whole new economy

• Why people who don’t adapt to AI will be replaced

• Business owners should avoid the “shiny object syndrome” and focus on understanding chatbots

• Chris’s outlook on executives that have warned of the dangers of AI

[23:23 – 31:08] Creating Avatars & Content with Chatbot Prompts

• If used correctly, chatbots can be used to enhance productivity

Using multi-shot prompting to get more specific answers from a chatbot
• How creating avatars and asking for content examples can help create content

• Using chatbots to tweak content based on an audience is beneficial

[31:09 – 42:56] Closing Segment

• Utilize research tools to back up your instincts

• Chris on the rapid-fire questions

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Practical Pointers
There’s no way you can ignore Artificial Intelligence; you need to find out how to use it or you and your business will be left behind. A good place to start is to become adept at ChatGPT.
In order to use tools like ChatGPT effectively, you first need to make your prompts as specific as possible; and second, you build on that with multishot prompting - in other words, a second prompt after ChatGPT gives you its initial feedback in order to further specify what you really want.
(Small businesses typically spend 70% of their budget on salaries, and that’s what often chokes them and leads to bankruptcy. So as painful as it is, in order to figure out where to first implement A.I., you should start by seeing which jobs can be replaced by artificial intelligence.)
If you’re looking to get exposure, make sure you remember that it’s not about you; it’s about what the audience you’re pitching wants to hear. If you remember that, and remember that the media needs you as much as you need them, you’re far more likely to receive exposure that will be effective.
If you want exposure on traditional media, write down a list of twenty names of people who are involved in some way with different media outlets; and then, give each person a score from 1 to 10 based on how influential they are in that outlet, and another score in terms of how likely they are to help you. Add the two scores together, and go down in order with your pitch from the highest score to the lowest. It works almost every time.
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Guest Bio
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Chris Winfield

Chris Winfield is a New York City-based entrepreneur, writer, and coach. Chris aims to help his clients leverage the connections they already have to increase their credibility, authority, and profit. He has been featured in the Wall Street Journal, NBC’s Today Show, ABC News, Fox and Friends, and over 200 other media outlets.

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