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LTB 99 | Sales Psychology

Sales Psychology 101: Finding the Why in How People Buy—with Victor Antonio Gonzalez

What’s the most crucial aspect of your sales strategy? This week, our guest is Victor Antonio Gonzalez. Victor is the President of Sales & Marketing for a $420M company, VP of International Sales, and has over 25 years of in-the-field sales experience. Hearing him speak on Let’s Talk Business about the ins and outs of a successful sales strategy was both inspirational and practical.  He explains that connecting with our target audience is the most crucial element in the sales process. If we shift our perspective from being feature-focused to benefit-focused just a bit and pay more attention to the needs of our audience, their problems, and how we can solve them with our solutions or products, then it’s almost guaranteed to be a win-win.  In our interview, we speak about the importance of putting ourselves in the shoes of our preferred customers and how to design sales strategies around that. You don’t want to miss this valuable and action-packed episode!

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LTB 98 | Cybersecurity

Cyber Security and IT Support: How to Prevent a Catastrophe—with Yiddy Lemmer

Can we ever be so sure that our information is protected from the bad guys of the deep, dark cyber universe? Cybersecurity has been a priority for business leaders for many years. Yet, despite investments in security controls, cyber-attacks keep coming. Faced with a range of obstacles, businesses are changing how they approach cybersecurity. This week, our guest is Yiddy Lemmer. He’s the founder and CEO of CompuConnect, a premier IT support company that provides small to mid-sized businesses in NYC and surrounding areas with their technology and cybersecurity needs. In our interview, we discuss some of the valuable strategies that will help us best protect companies (and customers) sensitive data and information.  We learn that as entrepreneurs, we need to view cybersecurity as an investment that will help take our businesses further. Most of us don’t even know the risk we’re taking with access to so much sensitive information, and what could potentially happen if aren’t protected. So, make sure to listen, and get informed. Listen and enjoy!

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Know Your Limitations: A Recipe to Propel You Forward—with Neal Hoffman

Ever feel like you need to take a few steps back in order to propel yourself forward? This week, I’m excited to bring you Neal Hoffman. You may have heard of him, seen him on Shark Tank, or seen his one-of-a-kind character —Mensch on a Bench— in stores this holiday season. Neal’s creativity and entrepreneurship go unmatched. In our interview, he explains that having awareness of your strengths, limitations, and parameters are the key to true growth. Throughout his journey, he’s been able to turn his ideas into physical products, and how he spends most of his time advising others who want to do the same. He speaks openly about his successes as well as his breaking points along the way. He explains that the best part about hitting rock bottom is that the only place to go is back up, and through creative solutions, anything is possible.  Tune in, and you’ll gain practical tips for getting out of a rut, and start making moves in the direction you want.

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When Sweat Equity Start-Ups Hit the Ground Running–with Steven Hoffman

Startups are the future. But not every startup idea survives. In fact, 90% of them fail. How do sweat equity startups hit the ground running in this extremely risky environment? In this episode, Steven Hoffman, also known as Captain Hoff, discusses how to survive the competitive market. Steven is the CEO of Founder Space, one of the world’s leading startup accelerators. He joins host Meny Hoffman to share practical strategies to help you overcome the many obstacles that come with starting a business. Steven maps out the process from developing an idea to forming a team. Tune in as he shares invaluable insights to help you grow from his latest book, Surviving a Startup.

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LTB 95 | Patterns Of Growth

How to Analyze Patterns of Growth In Your Businesses–with Les McKeown

Every business out there is unique and one of a kind. Nevertheless, all entrepreneurs must monitor and analyze certain patterns of growth to predict their success. In our interview, growth consultant, Les McKeown of Predictable Success LLC, joins me to share the single success roadmap every business must follow to expand and improve. He explains the best strategies in breaking down growth barriers, pumping up during decline times, choosing the right team players, and organizing an effective strategy that’ll lead to big wins. Les explains the qualities of a visionary leader and why every startup needs one if they want to level up.

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LTB 94 | Mortgage Market Disruption

Disrupting The Mortgage Space With A Unique Startup with Ira Zlotowitz

In marketing, we use the words “disruption” and “new” almost interchangeably. Usually, innovations or new technologies come to market in compliance with industry market standards. Other initiatives, however, come ready to disrupt a space with a new plan and a completely new set of standards. This week, we’re excited to welcome back an incredible guest, Ira Zlotowitz. In our conversation, he discusses his latest, most groundbreaking startup, GPARENCY. The entire mortgage industry infrastructure has changed immensely over the years, and Ira is prepared to be a guiding light for those who want to get into it.

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LTB 93 | Customer Experience

Creating ‘Moments of Magic’ Within Your Customer Experience

Winning over and retaining customers hinges on whether or not you can provide a great customer experience. If you want loyal customers, you have to build relationships with them and create “magic moments” that keep them coming. This is the central piece of our episode as I sit down for an insightful conversation with Shep Hyken, the leading customer service and experience expert. Shep talks about how he learned to create great customer service experiences and how you can set a gold standard for your company.

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How to Be Your Greatest Self Without Counting a Single Calorie

What do celebrations, festivals, holidays, and birthdays all have in common? It’s the food! During these times, we tend to eat (and overeat) foods (and lots of treats) that our bodies aren’t used to. Therefore we’re left feeling bloated, uncomfortable, and often unhappy with ourselves. What do we do then? This week, our guest is Isaac Schulman. Listen as he shares his personal story and experience in the Dr. Bo’s diet program. He explains not only how he achieved his target weight, but exactly how you can too. He also goes into detail about how his passion for Dr. Bo’s led him and his wife to actually buy out and grow the company together.

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