How to Build a Company Culture that Keeps the Best Talent

With Joel LiebermanEP 107

What does it take to build a company culture? Nowadays, people are no longer looking solely for a competitive salary package. They are also trying to land in a collaborative situation where they will feel that they are valued.  This week, our guest is Joel Lieberman, President of The Mint Capital, Inc., a company of mortgage brokers that help homebuyers find their dream houses. Joel talks about his business and how he was able to scale it successfully to serve not just more clients but also more job seekers. In our interview, he emphasizes the importance of building and maintaining a company culture that allows employees to grow and be the best versions of themselves. He also shares his thoughts about giving freedom to employees to perform their roles in their own ways versus promoting accountability within the company.  Tune in now and learn from Joel how to build your company culture.


Tune in now and learn from Joel how to build your company culture. Listen and enjoy!

[00:01 – 04:59] Opening Segment
Here’s what to expect from this episode with Joel Lieberman
Joel tells the story behind his business career
[05:00 – 15:36] Creating a Vision for Your Business

Joel reveals the kind of vision he initially had for his mortgage business
He shares his experience in working with a mentor to improve his craft
How to attract and retain the best people for your business
The importance of building and maintaining his preferred company culture
Joel shares his thoughts
[15:37 – 26:45] Building Company Culture

A message for business owners: Your business should work for you
You should not work for your business
Joel tells us how to do this
The one aspect that separates successful businesses from those that failed
Joel breaks down what culture is for him
Here’s an interesting way to help your employees build their personal goals
[26:46 – 31:22] Closing Segment

Don’t miss Joel’s parting words for new and existing business owners
Connect with Joe
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Learn more about Joe with the Rapid Fire Questions!

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Guest Bio
Person Image
Joel Lieberman

In the mortgage industry since 2005, Joel’s motto of “all you need to do is sign” has made him a homebuyer’s favorite. Upon founding Mint Capital, Joel placed this principle at the core of its modus operandi. Joel derives personal satisfaction when a client closes on their dream home with minimal involvement and hassle. This accessible, honest and proactive culture filters down from Joel’s desk to every Mint Capital loan officer, processor, and associate.

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