The Power of Joy to Transform Your Business

With Barry ShoreEP 066

When you lead a purpose-driven life, you can go MAD—Make A Difference. This is just one of the acronyms guest Barry Shore from The JOY of Living has under his sleeves, helping people live a healthier, wealthier, and wiser life through his memorable wisdom and insights. In this episode, he joins Meny Hoffman to impart some of those with us by breaking down the three fundamentals of life and giving some tips on how to take care of them to live our best lives. Barry also shares with us his story, one that many would have given up on, but still, he managed to overcome. He talks about what caused that mindset shift and how he built and preached it to many. From the personal to the professional aspects of our lives, Barry digs up some great tips and tools about being profitable, overcoming stress, living inspirationally, and more.


The Power of Joy to Transform Your Business—with Barry Shore

Our guest is Barry Shore also known as the Ambassador of JOY. I’m not going to read the full bio that Barry prepared because I want you to read this episode. This episode is contagious with the amount of positivity and joy shared and much no-nonsense advice on how you could be a better person in your life. Read Barry’s story and how he turned that story into a lifelong mission. Without further ado, here is my interview.

Barry, thank you for joining me on the show.

LTB 66 | Purpose-Driven Life
Purpose-Driven Life: SHARE stands for spreading happiness and rejuvenating energy.


Good day, beautiful, bountiful, beloved, immortal beings, and good looking people. Meny, how can I say categorically that the tens of thousands of people that are reading are all good looking? When you tune in to the show, by definition, you’re always looking for and finding the GOOD. That’s a good looking person. Thank you for the opportunity to be with you and your wonderful audience.

[bctt tweet=”Words make a big difference in people’s lives.” username=””]

I’ve been seeing your stuff for years. We’ve been also a part of a group together that we share ideas. I figured, who better to be on the show than you? Most of our guests are strategic, business advice, consulting, different parts of companies, and we speak to business owners. You have a fascinating story that every single human being needs to hear because you are a living example of taking something that happened and turning it into something that could make the world a better place. By my definition of the world a better place, what better way could the world be with more joy in it? That’s where we want to start. For our readers, just putting things in context, tell us your story and how you got to this stage. We want to get into some no-nonsense advice on how people could be better at what you’re teaching.

Again, thank you for the opportunity. I am humbled and honored to be able to share with people around the world. We’re going to use a lot of acronyms. I love words because words make a big difference in people’s lives, the tone and the actual use of the word. SHARE stands for Spreading Happiness And Rejuvenating Energy because you’re a human being. That’s your ability in this world. I’m going to have to give you a story to the backstory, which is that we’re going to deal in this show with three fundamentals of life. The three fundamentals of life are going to make you healthier, wealthier and wiser.

The first fundamental of life is your life has a purpose. When you lead a purpose-driven life, you can go “mad.” MAD is a wonderful acronym that stands for Make A Difference. When you live purposely, your thoughts, speech and actions are good, and you’re aligned, then you will make a difference in the world. That’s a wonderful thing. The third fundamental that we’re going to discuss is the ability to unlock the power and the secrets of everyday words in terms. For example, WWW. Ask anybody in your office and the world what does WWW stands for? They’ll tell you it’s something to do with the internet. In the world of the positive, purposeful, powerful and pleasant, WWW stands for What a Wonderful World. What is the word, “What a wonderful world.” Everybody knows and a tip of the hat to Louis Armstrong “Satchmo” for enabling that song to go viral and touch not tens or hundreds of millions of people but billions of people throughout the planet.

Whenever you hear the first words and the opening bars of that song, “What a wonderful world,” what do you do right away? You’re smiling. You can’t help it. Smile is one of the most important, powerful, positive, purposeful, pleasant, acronyms you’ll ever learn, internalize, utilize, and leverage in your life. Here’s a first practical because SMILE stands for Seeing Miracles In Life Everyday. Whenever I’m speaking to groups, you’re talking in front of the real people, whether I’m speaking to 50 or 5,000 people, which I’ve done regularly. People raise their hands and say, “Barry Shore, we’ve been up for hours but we haven’t seen any miracles.” I asked them, “Are you here? Can you hear, see, stand, and walk? Do you have water, drinks, food, tea? Do you have places to sleep? Do you have your family and friends? Every single one of those is a miracle. Simple proof.”

If you’re reading this, one million-plus people didn’t get out of bed this morning. Do you know why? They died. You didn’t. You’re here. If you’re alive, live exuberantly. That’s number one. Number two is we’re in the midst of a pandemic. People will be reading this many years to come or maybe even a century and look back and say, “That year called 2020, a lot of pandemics. Millions of people can’t get out of bed because they’re infirm.” I trust 99.99% of everybody reading can get out of their bed. That is a miracle.

My story, September 17th, 2004. That was the second day of Rosh Hashanah of that particular year. It was what they’re called, Thursday and Friday leading into. Try to imagine this. Friday afternoon, I came home from the shul. I figure I’ll take a nap. I had just come back with my son from being overseas for a month and we arrived back in America about 5, 6 days before. I’m a little tired. I lie down. I’ve got up from a nap, stand up and fall to the ground. I fainted. I get up, get dressed, walk to the front of the house, sit in a chair in the front of the house and nothing on my body moved. Within a matter of a few minutes, my legs and arms didn’t move. It was a bit strange. I called out to my son, “Ezra, Papa can’t move.” He comes in.

I said, “Please go to shul and see if you can get Dr. Carrs.” Dr. Carrs is a close friend. He’s a cardiologist. He ran to shul and got Dr. Carrs. Dr. Carrs has a great sense of humor. He says, “Efryim, you don’t look so good.” I thought I was great but I couldn’t move. He calls his brother who’s my primary care physician and they discuss. He said, “Get him to the hospital.” This is the days before Uber. The rabbi came over and calls the taxi. They finally were able to get me up. A couple of guys and my son get me to the taxi. I told my wife and my son, “I’m sure I’ll be home after Shabbos.” I get to the hospital.

At that moment from getting in the hospital, I was a quadriplegic. Quadriplegic means nothing on my body move from my neck down. I was completely paralyzed. I was 144 days in different hospitals. I was two years in a hospital bed in my own home for two years. I couldn’t turn over by myself. I was four years in a wheelchair. I had braces on both my legs, my hips to my ankles. That was progress. Thank God now, I walk with the help of a 7-foot walking wand made for me by a Zen master. I’m on a tripod, not a bipod. I still can’t walk upstairs and up a curb by myself. I have help 12 hours a day and 7 days a week, but you hear my voice, positive, purposeful, powerful and pleasant. Why? Because I’ve learned to see miracles in life every day. It still takes me ten minutes to get out of bed in the morning, but I get out of bed.

[bctt tweet=”When you learn to serve, you understand something amazing about the world of business.” username=””]

My niece comes over to me a few weeks ago and she says, “Uncle Barry, can we still SMILE?” I said, “SMILE.” She’s like, “I know what stands for, Seeing Miracles In Life Everyday.” What was she doing? She was creating the world she wants to live in. CREATE is an amazing acronym that stands for Causing Rethinking, Enabling All To Excel. It’s in the mind, causing rethinking. We all thank G-d have a brain. Your brain has over 100-plus billion brain cells, 10,000 trillion synapses connecting all those brain cells. From there, they’re deciding what kind of latte you want this morning. The ability to use your mind, manifesting, and inspiring noble deeds. That’s why we’re here to become a cog, a channel of goodness in the world, or a child of G-d. You want to be somebody who directs the world in the most positive, purposeful, powerful, and pleasant direction. We’re all here to serve.

When you learn to serve, you understand something amazing about the world of business. There is no difference between the world of business, family, friends, and relationship with the Creator. That’s the ultimate business. Business doesn’t mean busyness but being profitable. It means sometimes making money and closer relationships. The greatest ship you’ll ever sail on is a relationship. The ability to be in this world as the three fundamentals, with the purpose, to make a difference, and to uncover the power in the secrets of everyday words and terms.

Here’s one that I share and I liked it very much. If you do this three times a day for the rest of your life consciously and conscientiously, you will make a difference in your world and everybody around you. The two most powerful words in the English language wherever you are in the world are Thank You. THANK stands for To Harmonize And Network Kindness. The Dalai Lama has been quoted as saying, “Be kind whenever possible. And it’s always possible.” Imagine you’re able to go back into a coffee shop. Thank G-d you go to the coffee shop whether in Williamsburg or anywhere in the world. You order a fancy latte for $5.50. You sit down and somebody brings it to you. You say, “Thank you.” Imagine you go into the coffee shop. You order your fancy latte. You sit down. Few minutes went by and you’re having an appointment. Nobody brings it to you. You go to the counter, “Sorry, we’re busy. We’ll bring it to you.” A few more minutes went by and somebody brings it to you. You still say, “Thank you.”

LTB 66 | Purpose-Driven Life
Purpose-Driven Life: SMILE stands for seeing miracles in life every day.


Imagine walking out of the coffee shop. It’s snowing out and somebody opens the door for you. You say, “Thank you.” Imagine walking out of the coffee shop. It’s snowing out and somebody slams the door in your face. What do you say? “Thank you.” Imagine you’re in traffic. Your late for an appointment and somebody cuts you off. What do you say? “Thank you.” You get up in the middle of the night and you stub your toe and it hurts. You say, “Thank you.” To harmonize and network kindness. Everyone you meet is fighting a battle you know nothing about. Therefore, be kind always. KIND stands for Keep Inspiring Noble Deeds. Kind is a four-letter word. I use four-letter words. I use the four-letter FU word because it’s fun and I do this for the shock value. The four-letter words that we use because we live in a world of positive, purposeful, powerful and pleasant are love, life, hope, holy, grow, free, gift. There’s a free gift if everybody wants it. Go to and you’ll get a $50 value gift for free. You’ll be thanking Meny because you’ll be like, “Wow, is this possible.” WOW stands for Words Of Wisdom or Words Of Wonder.

I want to go back a little bit to your story. That’s a lesson that everybody who’s reading needs to rethink what happened. You were on a stage where you had companies. You were successful financially, sold companies, and that all came out of nowhere. Years later, you have this mentality, you built this mindset, you were preaching this, and you’re the living example of joy. But I want to go back to that shift in mindset: Is this something that you were born with? Has this developed right there and then? What transpired that got you into that mode? Not only to teach and preach about this but more importantly you yourself. I want to have that information because people should be able to adapt to that piece.

I want to mention something important. If people don’t understand this and they’re not understanding what you’re doing with the show, which is a great service to the world, this show has nothing to do with Barry Shore and a little to do with Meny Hoffman. It has everything to do with you, the one who’s reading. The most listened to radiofrequency in the entire world is WIIFM, which stands for What’s In It For Me. Barry Shore, is this normal and natural? The answer is no and the answer is yes. Let me share with you a story and to set the stage: thank G-d I have been blessed with an upbeat personality, which I have cultivated over the decades. Chronologically, I’m 72. Metabolically, I’m 46. My mental acuity is 28 and my SOW is 8. SOW stands for Sense Of Wonder.

I’m an eight-year-old, not childish, childlike. Everybody has these four ages, chronological, metabolic, mental acuity, and SOW. Keep your SOW somewhere between 7 and 9. Don’t go over 9. That goes to answer your question. I have been involved with business, growing and doing things for many decades. Thank G-d for the number of successes and failures, large ones sometimes. I’ve had two multi-million dollar exits in public companies over the years. I have three issued patents. The patents were issued at the time that I became a quadriplegic. My mental abilities are still here.

I’m going to give you a story. I was in the hospital at this time for about two weeks. They’re picking me up, moving around, and after they knew what I had which was called Guillain-Barré Syndrome, GBS, or French polio. It attacks the autonomic nervous system. It wasn’t a spinal injury nor a car accident. The ability to gain back some mobility is in my being. Since that time, they send vertical and ambulatory but with the help of a walking wand and such. I learned how to swim. It must have been 2nd, 3rd week while I’m there picking up and moving around. There’s a particular male nurse that I had. He had been with me for 3, 4 days. He’s wheeling me back to the room, and he stopped the gurney in the middle of the hallway. He bends down and asked me a question. He says, “Mr. Shore, can I ask you a personal question?” I can’t move anything in my body and I can barely speak above a whisper. I said, “Yes.”

He says, “I’m a nurse. I specialize in people like you that are quadriplegics. I’ve never met anybody like you. How come you’re not bitter and angry? All the people I know are bitter and angry.” I realized at that moment that he was asking me the great existential question, “Why me, G-d? Why did you do this to me?” I wasn’t asking that question. I am an observant Jew. By definition, it means that I have trust in the Creator. I have to live my trust in the Creator. I realized at that moment, I was saying, “Dear Lord, I have no idea what’s going on. I can’t move. It’s hard to think. I can’t pick up a fork. I can barely eat. What am I supposed to do? Whatever it is, I’m going to do it.” At that moment, I was 55 years on this Earth, it was the greatest comfort and complete trust that I’d ever known. I had no idea what was going to run but I knew whatever it was, it was going to be.

[bctt tweet=”Business doesn’t mean busy-ness. Business means being profitable.” username=””]

I’m going to fast forward and tell you another funny story. In the course of gaining some mobility, I did a lot of what’s called aquatic therapy. I lived in Southern California right by the beach. I have a friend who’s an aquatic therapist. They put you in a pool and try to move your arms and legs and things like that. After a couple of years with a therapist, my arms began to move and I could move them over my head. I’m on my back. I could do backstroke and learn how to swim again. I had to have flotation devices on my legs so it would float otherwise you drag. I have a flotation around my belly and on my arms. In the first year, I was able to move my body enough. It took me another year that I swam 1 mile without stopping. I couldn’t swim 1 mile when I was a civilian before all this stuff happened.

I said, “If I can do it once, I can do it again.” That’s how I am. Life is a 3D process. The first D is Decision, the second is Discipline and the third is Determination. I said, “I’m going to do it again.” I started swimming a mile at 1, 2, 3, 4, 5, 6 times a week. I’m a nut. NUT stands for Never Underestimate Thanking or Never Underestimate Thinking. I was able to turn over on my tummy and swim on my belly with flotation devices on my leg so I wouldn’t sink. I have paddled with my hands and they look weird but with paddles that can move through the water. I have a snorkel and I have a waterproof MP3 player. I’m listening to encouraging things, music and uplifting ideas while swimming. I swim 2 miles a day, 6 days a week. I’ve been doing it for 12 years. As of 2020, I’ve logged 7,943 miles. To put that in perspective, that’s swimming from New York across the Atlantic Ocean, through the Straits of Gibraltar, across the Mediterranean, and over to Dubai.

What I learned now is you use believable instead of unbelievable because unbelievable has a negative effect.

You helped me do something. You use an important word when you’re talking to the audience and that is this thing called a mind shift because shift happens. The unfortunate thing is people sometimes drop the F and that’s how the world ends up. You got to emphasize shift is what happens. Let me monopolize a little bit more because you want no-nonsense, hard-hitting stuff. I’ll give you a couple. Number one is to say thank you three times a day for the rest of your life consciously and conscientiously.

The other is learning how to use SMILE, Seeing Miracles In Life Everyday. CREATE the world you want to live in, Causing, Rethinking, Enabling All To Excel. When you see WWW from now on, you can say, “What a Wonderful World,” wherever you see it. When you shift your mindset and you do that, you live with the three fundamentals. Life has a purpose. You can go MAD, Make A Difference. You unlock the secrets and the power in everyday words. Let’s invest three minutes together and do something because now is a difficult time for everybody in the world. The most commonly searched word on the internet now is the word stress.

Remember that four-letter FU word is fun. People are thinking, “Barry Shore, fun is only spelled with three letters.” Not in the world of the positive, purposeful, powerful and pleasant, fun is spelled FUNN. When you see your family and friends after the show, with a smile on your face and a twinkle in your eyes, you point your fingers and say, “FU you everybody.” Remember to add right away capital N, capital N. They’d say, “Where did you get that?” You’ll say, “I heard it on Meny’s show. Barry Shore said FU everybody.” We’re going to talk about stress. The power of words, STRESS is an acronym that stands for Stomach-Turning Reality Enabling Self Sabotage, “I lost a fortune in the stock market. I lost money. I lost my house. My wife and kids don’t know what’s going on with all this terrible stuff, and everybody.” That’s how most people see, feel and respond to stress. I want you to hear another word, whatever it is that you’re thinking about or seeing is real, Stomach-Turning Reality Enabling Self Success.

It might be we’re losing our house, business is gone, things are tough in marriage and the kids. What you do and how you respond to any situation is the key to life. The six most important words that anybody could ever learn are, “Choice, not chance, determines your destiny.” I was told, “You’re never going to walk again,” by well-meaning doctors. I’ve taught this to thousands of people, “Diagnosis is not destiny.” Choice, not chance, determines your destiny. It’s how you respond in any situation. Business is not limited in any way to a transactional process. It is the most energizing process that a human being can be involved in because business at one and the same time is both transactional and transformational. If it’s not both, then it’s not a real business. It’s a hustle. It’s transactional and transformational. There’s a beneficial exchange of information, of product, of understanding that gains with every interaction you have with a human being.

I want to ask you the following question. There is something that I usually use a lot when we speak about positivity and negativity. We say that by definition people are negative. The first word that a baby says is no before yes. We come into the world with negativity. If you want to be positive, you got to work on yourself. It’s not something that naturally you’re born with. People are going through stressful times in life. Some of it is self-caused and some are naturally caused. We believe that everything is from the One Above. When these things happen, what is some practical advice to get an average person who found out about something or lost a client, the profitability the last few months is not the same, something at home or whatever that might be that the stress is coming to them? What would you say? What should they do in the first five minutes to help them overcome it and approach it with positivity and joy?

LTB 66 | Purpose-Driven Life
Purpose-Driven Life: STRESS stands for stomach-turning reality, enabling self-sabotage.


We cannot be glib. This is fundamental to the human experience. I will color your question with the following, Barry Shore is average. You heard my story and what I do. You say, “Come on Barry Shore, you’re not average, you’re just being humble.” Humble means knowing who you are average. If I can do it, you can do it. That’s an important key to the answer. Another part of the answer is you should get the free gift that I’m offering. It will be of benefit to you. What’s in it for you? Get this thing, I’m going to make you smile, Meny. I’m about to issue a book that I’ve written called the GOY of Living. GOY stands for Generating Ongoing Youth. The book is about my story. The subtitle is How to Slay Stress and be Happy. These are eleven strategies, practical tips and tools. These are the basic things that everybody can do.

[bctt tweet=”We need a mind shift because shift happens. The unfortunate thing is people sometimes drop the F.” username=””]

I have four paragraphs on the word no. I’m saying the word no over and over again because everybody who’s hearing the word no is spelling it NO. Not only are you hearing it, but you’re also projecting it. You’re saying the two letters. When you hear no, it means something you called negative. This is a practical tip and tool that you use. I urge you to not listen to what Meny said about the question. He said, “What can you do on the first five minutes?” It’s what you do in the first eighteen seconds when something either untoward or toward. Untoward means something you didn’t suppose that you didn’t want. Toward means something that did happen. How do you respond when somebody calls you up and said, “Meny, I want to let you know that the deal you had mentioned to me three years ago, I’m in and the price you’re charging me is too little. Here’s a $500,000 contract that’s going to run for the next ten years. You send it over?” If you don’t respond in the same way as you heard it, “Meny, we’re taking that contract away.” I’m giving you the idea. You hear no because you’re spelling it NO.

I want you to learn mentally, physically, spiritually to spell KNOW. K stands for Kindness. W stands for Wisdom. Every time you hear the word no, you visualize and hear KNOW. That thing that you saw that supposedly was negative is surrounded by kindness and wisdom. It is transformational. It will make a difference in your life. You’ll become MAD because it Makes A Difference in your life. You’re going to share it with somebody else either verbally or by your actions, but certainly your thoughts. Everything begins in the thought. We talked about THANK which means To Harmonize And Network Kindness. THINK stands for To Harness Insightful Neural Connections. When you begin to think and thank, and you see every no that you hear or visualize surrounded by kindness and wisdom, do you think it makes a difference?

Do you think it makes a difference to you when you start practicing this next week at sales meetings? You share it with your wife and children at the table that whenever we see or hear the word no, we’re going to surround them with kindness and wisdom. You start laughing and people laugh with you, not at you and say, “Come on. Where did you get that? Don’t you realize that I’m hurting?” It takes time. It took me decades. Why else are you here? If the Creator gives you another moment of life, it’s for you to live life and living inspiration for eternity. That’s what life is.

In the first eighteen seconds and once you have that mind shift, I want to ask one follow-up question. This is a little bit deep question because I want myself to understand, and the readers as well. There are two ways I see when a negative thing happens. You lost this big contract. You are relying on it and this happened. There are two ways of looking at it. One is the situation is not good, “I wanted that however, I’m going to make the best out of it.” There is a deeper understanding which says, “I’m going to see the good in this situation.” It’s two levels in my opinion. What is the real way of looking at stuff? Sometimes you can’t change the situation. You could say I could dress it up with kindness and wisdom but the no is still there in the middle.

I’m going to reframe something for you. If I’m wrong, you’ll tell and we’ll go back a little. You said, “You are relying on this.” You use that word and, “No matter how you do it, you know the situation is not good.” You use both of those terms. Let’s start off by doing the following. You posited that there were two ways to look at something. I’m going to posit that there’s a third way. Why am I doing it and not just to be funny? I’ll tell you why even though it is funny. Remember what fun is. FU with capital NN. We all know geometry that if you have two dots you can make a straight line. It’s still two dimensional.

If you have three dots, you have something called the triangle. Triangle is the strongest foundational building block that exists in the universe. You go, “No, a square is even better.” A triangle is a formative part, three things. It’s not only that a triangle lends it on papers but it’s three dimensions. Remember the F, I want to shift your question saying, “Something happened. The contract is gone.” Whatever the amount of money is, it represented a significant part of your income, your projections for the year, and your projections for the office, for the whole making peg. It’s a stomach-turning reality.

I’m posting this the third way. The first way you articulated is, “It happened. I’ll do the best I can. I’ll make it through maybe,” but you’re bringing it through. You’re pushing it because you’re already an adult and you don’t want to think like you’re a whining child. It’s going to change and color your day. It’s going to be a little gray and cloudy even though it’s 82 degrees and sunshiny out. That’s one way of doing it. The second way you said, “I’m going to find the good. I’m going to be like Barry Shore guy and I’m going to find the good in this day. There’s good here. I’m going to tell my friends I lost a $500,000 contract and yippee.” You’re an idiot. That’s not what Barry Shore said. Finding the good in something begins with understanding that the word good is a common way of saying the word G-d. What you’re doing now is using the story that Barry Shore said when the nurse asked me, “How come you’re not bitter and angry?”

Is there a belief system that you have in your life that truly animates you? If it is, you will be tested. You will not have the time to prepare for it. In Barry Shore’s case, it happened in a matter of moments. I’m going to give everybody an exercise. Go to sleep tonight. As you’re laying in bed, be on your back with your arms at your sides and your legs there. For the next eight seconds, talk to your body and talk to your toes and say, “Please wiggle,” and know that you can’t move your toes, your feet, your arms, and your fingers. Nothing on your body moves. That’s how I was for years. What do you do? You going to lose your mind and you’re going to go crazy. You can, that’s an option. It’s not the option I chose.

Remember choice, not chance, determines your destiny. I’m giving you a somewhat long-winded way of answering your question by positing that there is a third way and the third way is to sit. (I prefer sitting.) When you hear something that rocks your world, which means in a negative sense like the contract is gone. It’s devastating. It looks like I could lose the house and the business. You could imagine everything. Imagine the worst-case scenario. I want you to do something that is difficult. But if you do this, you will be transformed. I want you to stand after wallowing in for eighteen seconds, use a breath and say, “Allow a conscious, loving breath.” I didn’t say take a breath. You’re not taking, you’re allowing a conscious, loving breath using your mind.

What if I got this call? Instead of losing their $5 million contracts, I got a $5 million contract. I didn’t realize it was even possible. Somebody called me up. They want to use my services and it’s going to be worth $5 million. How would I be feeling now? When the subconscious mind brings into your body the endorphins that raged through you of joy, happiness, peace and love, you will transform your physical being, your mental state, and your spiritual state. Now, you’re not going to be able to stay in there for more than 5, 10 seconds because of the other part that waves is going to come crashing back again. But what I shared with you is no-nonsense. I teach this to the highest levels of C-suite. I’m talking about people who run billion-dollar organizations.

[bctt tweet=”Business is the most energizing process that a human being can be involved in because it is transactional and transformational. ” username=””]

The ability to balance, as it were, a situation that looks completely devastating with one that is of equal force on the other side. I’m going to give you a quote. I am not going to tell you his name… I interviewed him in of March 2020 during the pandemic. This is a man who is the administrator of his own personal family fortune, which is in hundreds of millions and sovereign wealth fund for a country in the multiple tens of billions. I asked him, “Peter, what do you think about when you look around with this lockdown?” He runs major businesses with hundreds of thousand employees.

He says, “Barry, you could ever model zero income. It’s not possible. Nobody would take it seriously. The business could be off 10%, but what if this happens? You can’t model for no income. What am I going to do? Am I going to jump out the window? Does that help anybody? Am I going to go run through the streets and say, “Zero income?” No, because that’s an idiot. I can practice. I share with him what you do. He says, “I use your insight,” and I urge everybody. This isn’t going to sound crazy but it works because we are thinking human beings. When you have a belief system, you have a relationship. That relationship will benefit you in many ways. There’s not just an either/or, there’s an and.

LTB 66 | Purpose-Driven Life
Purpose-Driven Life: LIFE stands for living inspirationally for eternity.


Let’s close with four rapid-fire questions. Number one, a book that changed your life.


Number two, a piece of advice you got that you’ll never forget.

My mother said, “I love you.”

Number three, anything you wish you could go back and do differently?

I would tell my wife more often than I do how much I appreciate her.

We’ll make sure that your wife reads this episode. Four and final question, what’s still on your bucket list to achieve?

We’re in the midst of building something. Imagine being able to walk into your local coffee shop or bookstore or wherever and you purchase something. You swipe your credit card, you walk out, and you made 3% and you gave 3% to your favorite cause. How would you feel?


That’s a WOW, Words Of Wonder, Words Of Wisdom. I’m in the process of building something with my team, and the vision is to effortlessly allow people to give $1 billion to causes without costing any giver a penny, and make as much as you give. How is that?

That’s amazing. I hope we’ll be able to hear more of it. Barry, thank you for joining us. I know your time is valuable. That is why in the name of our readers, we will forever be grateful for sharing some of your time with us.

For everybody out there, go forth, live exuberantly, spread the seeds of joy, happiness, peace and love. Go MAD. Go Make A Difference.

Thank you. I appreciate it.

You’re welcome.

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Guest Bio
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Barry Shore

Barry Shore, the Ambassador of JOY, is transforming the world through JOY. His forthcoming book, The JOY of LIFE, How to Slay STRESS and Be Happy, reveals 11 strategies for living in JOY, daily no matter the circumstances. Barry is a successful serial entrepreneur with two multi-million dollar exits and three issued patents. In September 2004, Barry became a quadriplegic overnight from a rare disease.

His journey to regain mobility pushed him to “Go MAD” (Make A Difference). He set out to build a platform to teach people to LIVE in JOY daily no matter the situation, and and The JOY of LIVING Institute ™ were born. He also founded the KEEP SMILING Movement, which has distributed over TWO Million KEEP SMILING Cards for free. His radio show/podcast, The JOY of LIVING, is heard worldwide by hundreds of thousands and has over TWO million downloads. In the process of recovering from full paralysis, Barry has become an avid swimmer. He now swims two miles a day, six times a week, accumulating more than 7,943 miles over 12 years.

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