How to Turn What You Know Into What You Earn - Rabbi Issamar Ginsburg

What happens when a rabbi walks into the boardroom, and teaches Google how to think differently about business?

In this episode, Meny Hoffman sits down with Rabbi Issamar Ginzberg, a marketing strategist, consultant, and one of the most fascinating minds in the business world today. From closing deals with global brands to giving real-world advice to small business owners, Rabbi Issamar has built a career around one simple idea: truth sells better than hype!

They talk about what really builds credibility, how to turn what you already know into a profitable skill, and why being real beats being impressive every single time.

You’ll learn:
👉 How to turn experience into income without sounding “salesy”
👉 Why honesty is still the best marketing strategy
👉 What separates action from just motion
👉 How to get your first big client without a fancy degree
👉 Why clarity always wins over confidence

If you’ve ever felt like you’re doing the work but not getting ahead, this episode will shift how you think about business, purpose, and success itself.

Transcript

00:00 – Your birthday message & purpose in business
00:40 – How to monetize your knowledge and skills
01:00 – Meny Hoffman intro and episode overview
02:50 – Gary Vee conference and early marketing lessons
05:10 – Truth in business – why honesty sells
06:30 – From mortgages to marketing + credit score tips
08:30 – Copywriting wins and direct response strategies
12:30 – Building credibility on big stages and brand value
19:20 – Personal branding vs authentic value creation
33:30 – Consistency and long-term reputation growth
43:20 – Portfolio tips + interview preparation strategies
54:00 – Coaching vs consulting and business advice
1:01:06 – Rapid fire questions and leadership takeaways

Practical Pointers

Tell the truth. The most powerful marketing tool you have is honesty. When you’re real, people remember you.

Action beats ideas. You can plan all day, but progress starts the moment you take the first step.

Prepare before the moment. Success rarely happens by luck, it happens because you were ready when the door opened.

Build credibility through consistency. Show up, do good work, and let results talk louder than promises.

Show notes

Book a Clarity Session with Meny Hoffman Panda Doc Rabbi Issamar's Company Website Rabbi Issamar’s LinkedIn For promotions & inquiries

Guest Bio

Issamar Ginzberg

Picture a Fortune 500 boardroom full of suits. Into the room walks a rabbi in a black hat and long coat. At first, he looks out of place. Ten minutes later, the same executives are scribbling notes, because Rabbi Issamar Ginzberg has just shown them where their hidden profits were hiding.

That’s the story everywhere he goes. Issamar is a trusted strategist for Fortune 500s, nonprofits, and scrappy startups alike. His client roster includes Google, and his insights have been featured in more than 200 outlets worldwide, Fox Business, CNBC, Reader’s Digest, Newsmax, The Kuwait Times, The Jerusalem Post, and The Times of Israel.

What makes him different is simple: he uncovers hidden profit centers and turns influence into revenue. He blends old-school direct-response principles with modern digital tools to help businesses sell more, faster, and with less wasted effort. Hundreds of client testimonials and thousands of trained entrepreneurs back it up.

He also hosts Passport, the world’s largest Yiddish-language business podcast and is a popular columnist.

For most, a beard and peyos are barriers. For Rabbi Issamar, they’re magnets. His message is simple: everyone has something unique. The winners are the ones who use it!

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