Purple Cow, How to Be Remarkable, and the Secrets of Marketing in 2023 with Seth Godin

[00:01 - 07:55] Opening Segment

• Give people something they want to talk about and remark on

Marketing is not about selling stuff; it's about serving customers
• Building a remarkable product is key to successful marketing

• Why storytelling plays an important role in marketing



[07:56 - 15:08] How to Cut Through the Clutter with Permission-Based Marketing

• Seth stresses what permission-based marketing is

• Small businesses should focus on creating a remarkable service rather than competing on price

• Marketing should be targeted to a specific market, with an emphasis on the problem they are trying to solve

• Creative marketers should avoid Shiny Object Syndrome by sticking to one platform



[15:09 - 23:10] Exploring the Role of Leadership in a Changing World

• Going first is way overrated; what matters is that you picked one

Showing up and standing for something is key to earning trust and making a change
• The connection between marketing and sales is adding human emotion to the equation

• Why leadership always defeats management in times of change



[23:11 - 30:54] The Good, The Bad, and The Ugly of AI

• How business owners can adapt to maximize productivity

• Control the present to restore the past vs. dance with the present to invent the future

• Younger generation of leaders: technology and Zoom vs. face-to-face interactions

• Companies should make decisions that benefit their culture



[30:55 - 38:24] Unlocking the Magic of AI: Practical Advice for Business Owners

• How AI can maximize people's work and not replace them

• AI is similar to electricity in that it maximizes productivity and changes everything

• AI will have speed bumps, but it can be used to discover things

• Start with project-based teams and use AI to create value



[38:25 - 41:19] Closing Segment

• How Seth decided long ago to post every day

• Seth on the rapid four questions