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Creativity

Pursuing the Impossible: Of Flying Red Convertibles and Life on Mars

Forget about thinking out of the box. Try thinking out of the stratosphere.

A couple days ago, billionaire Elon Musk’s company SpaceX launched a rocket into space, the first time a rocket this powerful has been sent into space by a private company.

In a fun, creative twist, rather than the usual nondescript chunk of metal, the rocket carried Musk’s red Tesla convertible

. . . with a dummy wearing a SpaceX spacesuit strapped inside. 😉

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Owlee Audio: Designed to Give a Hoot

With a name like Owlee, it called for ‘Give a Hoot’ as its tagline. Because ain’t that the best option for a sound company who cares about being on the forward trend of creating beautiful sound for its consumers?

We got the products raw from the team at Owlee and developed the brand, packaging and sometimes informing the design of the product itself. The products hung around the office, where we got to wear them, play them, test them out, hold them in hand and on occasion casually adopt them (shhh, I think they’re still looking for the Raven).

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Top 4 Reasons to Visit the Ptex Office

Here’s why you should be coming to visit the Ptex office.

It’s not just because of the award winning office environment (Great Places to Work 2016), the limited edition Brooklyn Bridge letterpress print hanging in the foyer (which took Cameron Moll over 300 hours to create), the open interiors designed by RMWong, Yossi’s fish tank with exotic species such as the clownfish and angelfish, or the occasional Cholent Fest on a nondescript Thursday.

While those are all solid reasons to stop by, it’s what’s going on right outside the touch-free, hand-censored glass doors that makes it worth the trip: the lunch options. Read more

Stop Perfecting Failure!

Reid Hoffman (no relation), co-founder of LinkedIn, has a famous quote which resonates with entrepreneurs:

If you are not embarrassed by the first version of your product, you’ve launched too late.

It’s a simple but revealing maxim. And, truth be told, it’s one not reserved for entrepreneurs orbusiness owners, but applicable to every single one of us.

Many people tinker and re-tinker with their assignment, their product or their business – all in the name of “making it perfect”. In reality, though, that perfectionism is just procrastination in disguise.

The reason people procrastinate?

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Before You Pitch…

Let’s start with the obvious: the Launch Pad is the perfect, once-in-a-lifetime opportunity to present, and ultimately increase, your business.

Now, the not-so-obvious: How do you land that coveted investment?

The answer to that goes far beyond simply applying to the event. You need that compelling pitch the investor cannot turn down.

In order to prevent potential investors from saying “pch” to your presentation, you must dot the ‘i’ and cross the ‘t’ that make up the “it” factor of your pitch – what separates you from the pack.

Here are some helpful tips for crafting that million-dollar pitch:

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Black Friday Is Not Dead: 7 Funky Ideas To Rejuvenate It

The reports of Black Friday’s death have been greatly exaggerated. I’ve borrowed Mark Twain’s famously derisive line to challenge the media’s contention that Black Friday is losing its luster.

Yes, I know that folks are claiming Black Friday sales were down 11%. But I don’t buy it (no pun intended). Take a closer look and you’ll see these numbers are skewed. While the value of an average online order did indeed drop by 1.8% compared to last year’s figures, actual online sales increased by a whopping 9.5%.

So you tell me: Is Black Friday a failure? Hardly!

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The Big Idea: My Little Secret

The campaign was a knockout. Accolades pour in from all sides. People call to congratulate our marketing agency, rave about how intrigued they were by the theme, and of course ask the inevitable question I’ve heard so many times over the years: “So how’d you come up with the big idea?”

This ostensibly innocent little inquiry irks me to no end.

As if I pulled a furry pink Energizer Bunny out of a magician’s top hat. As if I snapped my fingers at the mustachioed maître d’ in a snobbish steakhouse and the big idea was ceremoniously carried in on a gleaming silver tray, resting neatly alongside a fresh mound of mashed potatoes and steamed artichoke. As if I sat down at my desk, gave my pneumatic chair two swift pumps, rolled up my shirtsleeves, and knocked out the idea in five minutes flat.

Wouldn’t that be sweet.

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Can You Donate Your Brain?

I’m always getting requests from people.

Will you take out the garbage already? When can you buy me that shiny toy? Could you get this new project finished before tomorrow’s deadline?

The requests arrive hard and fast, throughout the day and without letup. At home or at work, while eating, reading, showering, dressing, typing, snoozing.

You get the idea.

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Generating Warm Leads With The Ice Bucket Challenge

Would you enjoy having an ice cold bucket of water dumped over your head? Apparently, there are thousands of people out there who actually do. Or so it seems based on the many viral videos circulating of people dumping water on each other in support of something called the Ice Bucket Challenge.

Conceived by the ALS Association – an organization dedicated to the research of Lou Gehrig’s disease – this inimitable challenge requires participants to have a bucket of ice water poured on their head or donate money to the cause. Those participating can nominate others and post a video online showing how they joined the movement.

Although you may be very familiar with the Ice Bucket Challenge and have already laughed your way through dozens of clips showing people getting drenched in all sorts of hilarious ways – from former president George W. Bush and Mitt Romney to celebrities, camps and sports teams, you may not be as aware of the serious debate this campaign has caused in the world of marketing.

Articles in The New York Times, Fox News, Yahoo, and dozens of other media outlets are all dissecting the outcome of this seemingly successful campaign to establish if it indeed was a winner.

Let’s have a look at the hard facts.

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