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No Rockstars, No Ninjas, No Gurus

As the UX (user experience) strategist at Fowardslash, Sholom leads a team of researchers, web developers, copywriters, and designers to create conversion-focused, strategy-driven websites that result in optimal conversions for our clients. He’s also Chief of Making-It-Happen-in-the-Most-Efficent-Way-Possible and is always educating himself and the team on what’s next in the digital space.

I asked him if he’d share a taste of his vast web wisdom—and here’s what he had to say.

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Owlee Audio: Designed to Give a Hoot

With a name like Owlee, it called for ‘Give a Hoot’ as its tagline. Because ain’t that the best option for a sound company who cares about being on the forward trend of creating beautiful sound for its consumers?

We got the products raw from the team at Owlee and developed the brand, packaging and sometimes informing the design of the product itself. The products hung around the office, where we got to wear them, play them, test them out, hold them in hand and on occasion casually adopt them (shhh, I think they’re still looking for the Raven).

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Top 4 Reasons to Visit the Ptex Office

Here’s why you should be coming to visit the Ptex office.

It’s not just because of the award winning office environment (Great Places to Work 2016), the limited edition Brooklyn Bridge letterpress print hanging in the foyer (which took Cameron Moll over 300 hours to create), the open interiors designed by RMWong, Yossi’s fish tank with exotic species such as the clownfish and angelfish, or the occasional Cholent Fest on a nondescript Thursday.

While those are all solid reasons to stop by, it’s what’s going on right outside the touch-free, hand-censored glass doors that makes it worth the trip: the lunch options. Read more

Stop Perfecting Failure!

Reid Hoffman (no relation), co-founder of LinkedIn, has a famous quote which resonates with entrepreneurs:

If you are not embarrassed by the first version of your product, you’ve launched too late.

It’s a simple but revealing maxim. And, truth be told, it’s one not reserved for entrepreneurs orbusiness owners, but applicable to every single one of us.

Many people tinker and re-tinker with their assignment, their product or their business – all in the name of “making it perfect”. In reality, though, that perfectionism is just procrastination in disguise.

The reason people procrastinate?

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