Blog

Business ideas worth sharing

Productivity

The Multitasking Myth

Do you ever have one of those days where you feel like you’re doing so many things, but at the end of the day, you feel like you haven’t gotten anything really important done?

I think everyone can relate to this feeling.

I was speaking about this problem to a friend the other day, and our discussion led to multitasking in the modern world—it’s so satisfying, but is it actually productive?

Read more

Preparing for the Relaxation Rush

Next week, Ptex Group will be closing its doors for a few short days as our hardworking team plans to celebrate the wonderful Jewish holiday of Pesach (Passover).

The benefits of taking a break are well-documented. The ability to catch our breath, to clear our minds. Revamp and re-energize.

What is often overlooked, however, is the importance of proper preparation prior to stepping away from the hustle and bustle of our business lives. Read more

Why I Stopped Making Resolutions

The calendar has recently turned, and, with the change in year comes one constant: people setting grand resolutions and failing spectacularly.

No, this isn’t some deep-seated lack of faith in humanity – it’s fact. Research shows only eight percent of people actually achieve their New Year’s resolutions. This failure has, unfortunately, become so comically commonplace that it’s expected.

The question is, why? Read more

Are You Prepared for Success?

As a marketing agency, Ptex Group invests a lot of time and talent into creating and positioning brands, and building out detailed campaigns.

But here’s the thing: Sometimes, once a company has launched a successful marketing or re-branding campaign, they find themselves without sufficient manpower to handle the sudden influx of incoming phone calls, inquiries, and leads.

And surprisingly enough, the success itself ends up resulting in a catastrophic waste of time and money – potentially causing the newly formed brand image to become severely tainted.

Something to think about, isn’t it? Read more

You 2.0

You turn on your phone, and are greeted by a most familiar message.

An alert flashes across the screen giving you the option to update to the new and improved version of some app or software. Just a tap of the screen and presto! It’s better than ever.

This routine has become so commonplace in our mobile-centric lives. Today’s hyper-paced world has reached dizzying levels of speeds, and software developers are constantly rolling out new updates, security fixes, and improvements to their products in order to keep pace.

While there’s not much to do on our end, in reality there is a lot of work that goes into creating these updates. There is updated code to write, bugs to fix, development, testing, split testing, tweaking, consumer feedback, and more testing. It’s an ongoing, meticulous process.

Much like the phones that (unfortunately) control our lives, we, too, require periodic updates.

Read more

Before Putting Your Business on Vacation

At the end of next week, Ptex Group will be closing its doors for a few short days.

Our hardworking team plans to celebrate the wonderful Jewish holiday of Pesach (Passover) and will honor this beautiful, timeless tradition… by taking a vacation from the office.

Dozens of studies show it is both healthy and important to periodically take a break from our hectic work schedules. And the reason is quite simple.

Read more

Stop Perfecting Failure!

Reid Hoffman (no relation), co-founder of LinkedIn, has a famous quote which resonates with entrepreneurs:

If you are not embarrassed by the first version of your product, you’ve launched too late.

It’s a simple but revealing maxim. And, truth be told, it’s one not reserved for entrepreneurs orbusiness owners, but applicable to every single one of us.

Many people tinker and re-tinker with their assignment, their product or their business – all in the name of “making it perfect”. In reality, though, that perfectionism is just procrastination in disguise.

The reason people procrastinate?

Read more

What’s Your ONE Thing?

Let’s face it. Today’s business world is more difficult than ever.

Now, I’m sure many of you are probably thinking, “what are you talking about? Modern technology has made staying connected easier than ever!”

Allow me to explain.

The daily bombardment of phone calls, texts, emails, status updates, and other messages flying across our screens has really made us more detached and out of focus. We’re constantly being pulled in a thousand different directions. Spreading ourselves too thin.

As a result, our stress levels have risen and our productivity has suffered.

However, there are those who, despite the available distractions, seem to be productive no matter what.

What’s their secret?

Read more

Can You Just Stop For A Minute!?

2016 is just a couple of days away.

Many businesspeople know that the change in the calendar year is a great time to set goals for the next year.

But not too many know that there is a step prior to setting goals – the mindset.

Smart businesspeople know that there is no straight path to success. There are many confusing twists and turns, and it’s easy to get lost. To simply keep moving to try to find your way out is counterproductive.

Just ask Richard Bauer.

Read more

Doing it all, Doing Nothing

Summertime is long over. The holidays have come to a close. It’s high time to dig in and settle down into our regular routines as the long winter stretch looms ahead.

While many view wintertime as a season of snow plows and shoveling, smart businesspeople know that the endless winter doldrums can pose more than just a walk-and-slip hazard. It can cause serious issues that can affect the success and future of your business.

You see, as the routine becomes more familiar and monotonous, it’s easy for one’s productivity level to decline. Fact is, today’s business world is obsessed with the idea of productivity—and for good reason.

Being productive keeps us motivated and allows us to live more accomplishing lives, both personally and professionally.

Sounds simple, right? Yet for some reason, this goal eludes the vast majority. In fact, studies have shown that 60% of the time spent at work is unproductive! Wonder why? Just ask Sam Treble.

Read more