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Don’t Touch Growth Until You Get THIS Right! | Seth Farbman

With Seth FarbmanEP 224

In this episode of “Let’s Talk Business,” Meny Hoffman sits down with Seth Farbman—serial entrepreneur, investor, and founder of multiple successful companies including Vintage Filings, Vstock Transfer, and Share Media—to talk about what it really takes to build, sell, and scale businesses.

Seth shares his journey from sleeping on a couch while launching his first company, to executing multi-million dollar exits, to reinventing himself as a marketing strategist helping others share their story on LinkedIn. The conversation dives deep into the emotional side of entrepreneurship—what it feels like to step away from something you built, how to navigate identity after a major exit, and what founders often overlook when selling their companies.

They also unpack practical lessons on CRM systems, client relationships, and how staying top-of-mind can be more valuable than chasing new leads. Seth explains why storytelling is the ultimate business skill, how great service starts with the person answering the phone, and what really moves the needle when building trust with clients.

This episode is full of honest reflections and actionable insights for entrepreneurs across any industry—whether you’re just getting started or thinking about your next chapter.

Transcript
  • 00:00 – Welcome to Let’s Talk Business
  • 01:27 – Meet Seth Farbman: builder, seller, and storyteller
  • 03:02 – From lawyer to multi-exit entrepreneur
  • 04:21 – The ups and downs after selling Vintage Filings
  • 07:59 – Should you build a company to sell?
  • 09:17 – Structuring your business for a successful exit
  • 14:47 – Why non-competes matter more than you think
  • 20:00 – What matters most: relationships, not just revenue
  • 25:16 – The power of consistent messaging & storytelling
  • 28:11 – How Share Media and LinkedIn marketing began
  • 34:31 – AI’s role in content creation today
  • 35:46 – Advice for entrepreneurs in today’s economy
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Practical Pointers
Build smart, not just to sell. If you focus on doing good work and solving real problems, the right people will come knocking.
CRM isn’t optional. It’s not exciting—but if you’re not tracking your relationships and staying top-of-mind, you’re leaving a lot on the table.
Details matter. Sometimes it’s not the pitch, the deck, or the product—it’s the person answering your phone that wins you the client.
Learn to tell your story. Your story, is what connects people to your business. And if you don’t tell it, someone else will—and not the way you want.
The exit isn’t the end. You’ve still got to show up, keep growing, and stay aligned with who you are and what you’re about.
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Guest Bio
Person Image
Seth Farbman

Seth Farbman is a serial entrepreneur, investor, and marketing strategist with over two decades of experience helping companies grow, go public, and tell their story. He co-founded Vintage Filings, which he sold to PR Newswire in a multi-million dollar exit, and later went on to launch several other ventures including Vstock Transfer, a leading stock transfer agency, and Share Media, a LinkedIn marketing firm helping executives build visibility and trust through content.

Seth is known for his no-nonsense approach to business, sharp insights on brand building, and deep commitment to client relationships.

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