The Importance of SEO Integration from Day One with Stephan Spencer

In today’s rerun episode of Let’s Talk Business, we are thrilled to revisit an enlightening discussion on the interconnected realms of SEO, spirituality, and personal development.

Join your host, Meny Hoffman, as he sits down with Stephan Spencer, a renowned SEO expert, author, and podcaster who integrates his profound spiritual beliefs into his professional life.

Stephan Spencer’s journey transcends traditional business success. As the founder of Netconcepts and author of multiple books on SEO, Stephan has worked with some of the world’s largest brands including Volvo and Sony, optimizing their online presence.
In this episode, He discusses the importance of aligning personal values with professional goals, and how maintaining a mindset open to miracles can influence business growth and success.
The conversation also delves deep into practical SEO strategies. Stephan emphasizes the necessity of integrating SEO from the planning stages of website development and using tools like Moz, Ahrefs, and Semrush for competitive keyword research.
Stephan elaborates on the risks of depending solely on third-party platforms and the benefits of maintaining content on personal blogs or resource centers. He offers advice on developing linkable assets and ensuring proper setup of Google Search Console and Analytics to track performance.

Transcript

00:04:24 – Balancing SEO expertise with spiritual purpose pursuits.
00:07:51 – SEO builds enduring assets; PPC has limitations.
00:10:04 – Research keywords, plan content, build linkable assets.
00:13:26 – Combine text with visuals for engaging content.
00:18:48 – Own your content; don’t rely on platforms.
00:22:03 – Ensure Google accounts and tools are set up.
00:25:42 – Substantiated SEO case studies with detailed results.
00:27:15 – Free SEO hiring guide and interview tools available.
00:32:55 – Synchronicities increase with benevolence, creating cycles.
00:35:15 – Personal growth starts within, influences others.
00:38:01 – Optimize SEO: Research keywords, prioritize user-friendly content.

Practical Pointers

When you plan to redesign your website and you want to make sure that you’re optimizing your SEO, research keywords in advance using tools such as Semrush or Moz Keyword Explorer, in order to identify keywords that your competitors are ranking in, and you’re not.

Too many companies work so hard at search engine optimization that they make their sites keyword-rich, but also extremely boring and unhelpful. What should you do? Use those keywords, have rich and valuable content, but avoid a long wall of text. Instead, use short sentences and short paragraphs, while adding lots of imagery, screen shots, pull quotes, and YouTube embeds. That’s the way you can have the best of both worlds.

If you hire a professional firm to help you with SEO, don’t just look for a referrals page; look for a results page, with actual numbers that you can analyze. Ideally, this should include case studies explaining the background information, the solution, and results that substantiate the claims that the company makes. You should also be able to take the firm’s clients’ URLs and use various tools to verify that the results are to your satisfaction.

Social media presents two obvious problems: first, you’re subject to the rules and whims of the social media companies, and second, no one looks at posts from last month. So turn your social media posts into blog entries on your website- but call them something else, like a research center, academy, or university. Make sure to organize them by subject rather than by date, so that it won’t matter how long they’ve been up.

Show notes

LinkedIn Instagram Facebook Website Website Panda Docs

Guest Bio

Stephan Spencer

Stephan Spencer is an SEO expert, founder of interactive agency Netconcepts, bestselling author, serial entrepreneur, life hacker, podcaster, and contributor to Harvard Business Review and AdWeek. He has three books published by O’Reilly: The Art of SEO (just out in its 4th edition), Social eCommerce, and Google Power Search. He’s helped optimize websites of some of the biggest brands in the world, including Chanel, Volvo, Sony, and Zappos. Stephan hosts two podcast shows: Get Yourself Optimized and Marketing Speak.

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