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The Art of Being Remarkable in Your Business

With Guy KawasakiEP 110

What exactly is a Chief Evangelist? In business, we’ve embraced the idea that customers can be evangelists, but it’s important to remember that employees and business builders can be evangelists too. Our guest, Guy Kawasaki, is the Chief Evangelist at Canva, a title that he explains can only work if the product can change the world—or at least a significant part of it. He’s the host of the Remarkable People Podcast, an executive fellow of the Haas School of Business (UC Berkeley), author of 15 popular books, and an adjunct professor of the University of New South Wales. As a former revolutionary at Apple, Guy popularized the concept of evangelizing in the technology business, and his ideas behind this concept have spread like wildfire.

In our interview, he tells us how to evangelize products and services by providing valuable content to the target audience. The key is to define “valuable” as something that can make their life better, as opposed to increasing your sales and profits. He discusses his journey of how he went from schlepping jewelry, to working closely with Steve Jobs at Apple, to ultimately impacting millions on a daily basis through the art of evangelism.

You won’t want to miss this inspiring and thought-provoking episode.

Transcript

[00:01 – 07:28] Opening Segment

Guy Kawasaki’s life before Apple
His experience working in the jewelry business
Let’s get to know Guy’s background
Starting to be the chief evangelist of Canva
Being the host of Remarkable People Podcast
How Guy made the transition from jewelry schlepping to Apple

[07:29 – 15:46] There’s always an innovation based on the needs of the customer

What sets apart great salespeople from people that don’t sell
Find something great to sell
Understand where the buyers come from
Be willing to take rejection
Guy’s experience joining Apple Company
Apple’s not the company used to be and it’s more than a trillion dollars
Guy shares his insights about what being an entrepreneur means
A person who creates a product/service that people don’t even know they need

[15:47 – 28:29] Making People Remarkable

Skills leaders need to make a company an empire
The lessons of Macintosh and Steve Jobs
How Guy bridges the gap between delegation and letting people be autonomous
Both skills are necessary but you should know when to do which one
What Guy does as the chief evangelist of Canva
It’s about empowerment and democratization of design

[28:29 – 30:40] Closing Segment

Learn more about Guy with the Rapid Fire Questions!

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Guest Bio
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Guy Kawasaki

Guy Kawasaki is the chief evangelist of Canva and the creator of Guy Kawasaki’s Remarkable People podcast. He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. He was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.

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