Why do people actually buy… and why do so many “almost closed” deals fall apart at the last second?
In episode three of the Let’s Talk Business sales series, Meny Hoffman and Pinchus Shiff go straight into the psychology behind buying decisions.
This episode is not about scripts. It’s not about sounding smooth. It’s about understanding what actually triggers someone to say yes.
They break down the three core drivers behind every sale: problem, trust, and solution. Why most salespeople talk too much about features and not enough about real pain. Why sending proposals too early kills deals. And how to know when you’re being played… versus when a buyer is genuinely serious.
From enterprise mistakes to pricing objections to letting bad clients walk away, this conversation gets real about what separates activity from actual closing.
You’ll learn
👉 Why no one buys without a real problem
👉 How to know if trust has actually been built
👉 When to push for a decision and when to walk away
👉 Why some “yes” clients turn into nightmare clients
👉 How to stay in control of the sales process without manipulating
If you’ve ever felt like you did everything right and still lost the deal, this episode will change how you approach every sales conversation.
This is episode three of the sales series. Now we’re getting into the psychology.
