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Scaling Your Business Successfully and Intelligently with GETIDA Founder Yoni Mazor

By Meny Hoffman // Let's Talk Business, Podcast // 5 min read

Almost every business owner dreams of scaling their company, turning it from a small operation into a multinational corporation. Yoni Mazor, Co-Founder and CGO of GETIDA, actually managed to do it, creating the largest organization in the world dedicated to Amazon FBA auditing with more than 180 employees in 7 countries.

In this episode of Let’s Talk Business, Meny and Yoni have a candid discussion about when it’s time to scale a business, what types of investors you should consider, the importance of creating a company culture that will survive your future growth and more. Yoni also offers some practical tips for Amazon sellers on how to increase their profit margins and get back money that you may have assumed was gone forever. It’s a great conversation that might just change the way you understand scaling, so don’t miss it!

Sales Versus Selling: Developing a Successful Sales Strategy with Eric Balis

By Meny Hoffman // Let's Talk Business, Podcast // 5 min read

Has your business reached a plateau, and you’re eager to jump to the next level of success with increased sales? If so, you need to listen to Meny’s interview with fractional sales advisor Eric Balis. Eric and Meny discuss some of the ways to develop a successful sales strategy, the three potential qualities of your product that will lead to sales, investing in the right people for your sales team, how to find the salesperson who will mesh nicely with your company culture, how to make projections that are both ambitious and realistic, and more.

From Fixing Your Back to Fixing Your Business: The Odyssey of Dr. David Kaplowitz

By Meny Hoffman // Let's Talk Business, Podcast // 5 min read

Why would a chiropractor choose to leave his massively successful practice, and pivot into becoming a renowned marketing expert and coach? Dr. David Kaplowitz was one of Connecticut’s most successful chiropractors, building a practice that brought in over one hundred patients every day. Over time, he left the world of medicine and entered the world of business coaching. By using the lessons he learned during his medical career, alongside the many teachable moments he has experienced ever since. David has become a sought-out and wildly respected coach who works with companies and executives to develop leadership skills and maximize performance. Listen to David’s fascinating conversation with Meny to learn more about his story, the importance of active listening, how to resolve conflicts without undermining your entire business, why you should pay attention to the people who think you’re wrong and much more.

Building a Mission-Based Company Culture with Mike Beckham of Simple Modern

By Meny Hoffman // Let's Talk Business, Podcast // 5 min read

Everybody knows that company culture is important, but that’s a lot different from actually building a culture that sticks, makes your business better, and gives your employees a sense of mission. How can you build a meaningful and deep-rooted company culture that will also make your business stronger and more successful? Mike Beckham, the co-founder, and CEO of Simple Modern has created one of the most successful drinkware companies on the planet while also fostering a mission-based culture. In this episode of Let’s Talk Business, Meny asks Mike about the secrets of his success, the ways we can all inculcate a positive and productive culture in our companies, what entrepreneurs need to look at when trying to start a company, and much more.

Changing Your Perspective Changes Everything—with Charlie Harary

By Meny Hoffman // Podcast // 5 min read

Often, we don’t realize that we are our greatest weapon for positive change and that changing our lives is all about perspective.

Charlie Harary is a business executive, author, and prolific speaker known internationally for his charismatic, passionate, and sophisticated lectures, seminars, and keynote addresses. In this fascinating interview, he speaks about the mental obstacles that hold us back from achieving the joy, fulfillment, and success that we all crave, and how by rewiring our minds, we’re able to see the path that will lead us to the life we truly desire. He offers practical ways that business leaders can reframe our perspectives to achieve success, how to avoid the dangers of measuring ourselves against others, and the key to developing a company that is not just a service or a product, but a people-first business. Please listen and enjoy!

The Key Factors to Managing Your Business Growth—with Shawn Johal

By Meny Hoffman // Podcast // 9 min read

There is a danger in seeking growth for the sake of growth. Shawn Johal learned this critical entrepreneurship lesson the hard way as he found himself trying to work with a team that is close to running the business to the ground. In this conversation with Meny Hoffman, Shawn shares some of his hard-earned lessons from this experience, including the critical role of people in running a company, creating a hiring process that attracts great people and creates great company culture, and the importance of finding happiness in the present moment instead of focusing on some vague and distant goal. Pay close attention to the whole conversation as Shawn throws in a lot of golden nuggets of wisdom and practical tips.

Reimagining How To Engage Consumers And Employees—With Chris Kneeland

By Meny Hoffman // Podcast // 9 min read

One of the things that differentiate cult brands from mediocre ones is the understanding that internal engagement contributes to the development of the brand as much as, if not more than external engagement does. When you look at companies like Zappos, Costco, or Lululemon, you might be surprised why such brands could succeed without spending much on traditional advertising. The secret is in making impressions, not buying impressions. Chris Kneeland explains this concept further in this conversation with Meny Hoffman. As the CEO of Cult Collective, one of North America’s premier engagement marketing firms, Chris has worked with some of the most iconic cult-like brands on the planet, allowing him to curate proven marketing principles that make all the difference. Join in as he shares a few of these principles that anyone can start to apply in their own business.

How to Build a More Connected Team—With Zev Freundlich

By Meny Hoffman // Podcast // 15 min read

It takes great leadership to build great teams, and if you want to have a productive, collaborative workforce, then be sure to not miss my interview with Zev Freundlich, founder of TeamCorp. For over 20 years, Zev has facilitated team-building events, workshops, and seminars to help business owners foster camaraderie among their team members, improve their company’s culture, and create a more productive, positive work environment. At Ptex Group, we were fortunate to have him facilitate some events for our team members, and the outcome was phenomenal. I realized how important it is to bring Zev to the show so other leaders could learn more about how to help their teams thrive.

Without further ado, here is my interview with Zev.