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Leadership

Unpacking Effective Communication From its Core―With Brenden Kumarasamy

Effective communication through public speaking is the best way to grow your business. We may not be gifted with great communication skills right away, but it is possible to acquire. Meny Hoffman discusses these with Brenden Kumarasamy. Brenden is a public speaking coach and the founder of MasterTalk, which was created to help us master the art of communication. Leading an organization is not an easy task. Still, with Brenden’s powerful thoughts on fundamental concepts in being an effective communicator, we can take the leap to be the best leader we can be. He shares the proper balance between storytelling, inspiration, and informative speaking. Let’s dive into the challenges behind communication goal settings and practical advice with a public speaking coach expert.

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LTB 77 | Business Growth

The Key Factors to Managing Your Business Growth—with Shawn Johal

There is a danger in seeking growth for the sake of growth. Shawn Johal learned this critical entrepreneurship lesson the hard way as he found himself trying to work with a team that is close to running the business to the ground. In this conversation with Meny Hoffman, Shawn shares some of his hard-earned lessons from this experience, including the critical role of people in running a company, creating a hiring process that attracts great people and creates great company culture, and the importance of finding happiness in the present moment instead of focusing on some vague and distant goal. Pay close attention to the whole conversation as Shawn throws in a lot of golden nuggets of wisdom and practical tips.

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These Companies Mastered the Art of the Pivot. Here’s How.

As a business owner, I know that the economic upheaval we are all living through presents great challenges. But years from now, when people analyze how the world’s most successful businesses survived the storm, there is little doubt in my mind that 2020 will become known as “The Year of the Pivot.”

I was recently listening to an interview with the Vice President of Brand Marketing for the national restaurant chain, Chipotle. It struck me that while the food service industry has been all but decimated as countless restaurants struggle or fail worldwide, Chipotle’s profits are currently hitting all-time highs. How did they do it?

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Leverage Your Uniqueness for Business, Your Brand, and Beyond—with Joel Wolh

What is your most marketable skill? Can you leverage it to attract more revenue—or even build a brand new business around it?

I am thrilled to share my interview with Joel Wolh, owner of a successful Amazon advertising agency and host of the popular startup-themed podcast, “The Joel Show.

In our interview, Joel shares how he took a skillset that he developed while working for another company and built his own business around it. He explains the importance of building a social presence that establishes yourself as the expert in your niche, and the realities of building a brand on Amazon. Finally, Joel shares how, when he was suspended from LinkedIn and lost all his connections, he pivoted to develop the up-and-coming business networking platform, Bizfluence, and what we can learn from his experience.
Listen and enjoy!

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How to Make Your Sales Team Unstoppable—with Rene Zamora

Your sales team is one of the most important aspects of your larger team because, without them, your business isn’t actually making money. You have to make sure that your sales team is always in optimal working condition so that they can communicate and sell as effectively as they can. Meny Hoffman is joined by Rene Zamora, the President of Sales Manager Now. Together, they talk about the importance of keeping your sales team sharp and strong. Check in on your sales team today, and see if they’re the best they can be!

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What Entrepreneurs Can Learn from a Combat Veteran—with Waldo Waldman

While I recorded this interview several weeks ago, I cannot think of a more appropriate time to release it. There is no question we’re all in a kind of war right now, and to get through it will require a military mindset. This week’s guest, Waldo Waldman, knows a thing or two about the mindset and discipline you need to lead your company even through the most difficult obstacles.

Waldo Waldman is a highly-experienced F-16 fighter pilot with over 65 real-world combat missions, a Hall of Fame leadership speaker, executive coach, and author of the New York Times and Wall Street Journal bestseller book, Never Fly Solo.

In this interview, Waldo breaks down the importance of your winning mindset, staying focused on your mission even when “missiles” are heading your way, and how to build trust, discipline and revenue-producing relationships with your employees, partners, and customers. This interview reveals so much about how we can use crucial combat lessons to become better leaders and entrepreneurs. Listen and enjoy!

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How Two Minutes Can Ruin Your Day

Knock, knock.

Your employee peeks their head in innocently. “Do you have two minutes?”

OK. It’s just two minutes, you think. “Sure! How can I help you?”

Tell me the truth: How many of you fall for this on a daily basis?

Though the person didn’t intend it to be, this is a trap—and we all know it. Because a second is never a just second. A minute is never just a minute. Even if it were, all those seconds and minutes add up to much more than you might think, in both time and mental headspace.

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