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The Purple Cow, How to Be Remarkable, and the Secrets of Marketing in 2023: A Conversation with Seth Godin

By Meny Hoffman // Let's Talk Business, Podcast // 4 min read

In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business?

Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn’t work anymore, Seth’s fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more.

Leading with Courage & Awakening Your Latent Genius with Marc Braun

By Meny Hoffman // Let's Talk Business, Podcast // 4 min read

We often differentiate between business growth and personal growth and emphasize one at the expense of the other. But what if they’re intimately linked?

Join Meny Hoffman and his guest, former president of Cambridge Air Solutions and founder of EncouragingLeaders.com Marc Braun, for a deep dive into the ways that your personal habits affect your business’s health. Along the way they discuss how your physical and mental health impact your ability to lead, ways to awaken your employees’ latent genius, why courage is crucial, the essentials of effective communication, being humble enough to ask for help, the ways to use social media effectively, and more.

Joining the New Game of Selling (and the Financial Transportation Business) with Mitch Axelrod

By Meny Hoffman // Let's Talk Business, Podcast // 5 min read

Salespeople use so much of their time, money, and energy in trying to find new clients – and so many find that their efforts don’t work, or they fail to find the “hungry fish,” or they get the wrong kind of clients. Fortunately, Meny and entrepreneur, speaker, trainer, advisor, and best-selling author Mitch Axelrod have plenty of practical advice to turn things around, so listen in as they speak about maintaining your existing customers, knowing what questions to ask, radically shifting your self-image, and much more.

Fusing His Passion for Business with His Passion for Social Good: A Conversation with Moshe Hecht

By Meny Hoffman // Let's Talk Business, Podcast // 5 min read

What are the secrets to successful fundraising in the nonprofit sector – and can those secrets be translated into advice for business owners in the for-profit world, as well?

There are so many misconceptions about fundraising, and the more time passes, the more entrenched these myths become. In this episode of Let’s Talk Business, Meny talks to Moshe Hecht, who has changed the nature of fundraising repeatedly – both as a philanthropic futurist at Charidy.com who helped over 7000 organizations raise almost 3 billion dollars in 7 years, and as co-founder and CEO of HATCH, the world’s first Giving Intelligence Platform. Moshe and Meny dispel some of the misconceptions while offering practical tips that can help you raise money, too – whether you run a charity or a for-profit business. It’s an enlightening conversation, so don’t miss it.

Overcoming Bad Habits to Become a Wildly Successful Salesperson: Talking with Warren Greshes

By Meny Hoffman // Let's Talk Business, Podcast // 5 min read

It’s time for you to be really honest with yourself: are you afraid of hearing “no” when you try to sell – and is that fear preventing you from becoming a great salesperson? In this episode, our guest is Warren Greshes, an expert in the areas of sales, personal and professional development, leadership development, and employee motivation. He has addressed corporate and association audiences all over the world, and Bridgestone/Firestone, Hewlett Packard, Monsanto, and Coca-Cola are among his many corporate clients. He has also spoken in front of some of the world’s largest and most prestigious organizations, including The Million Dollar Round Table, The National Association of Realtors, and Sales and Marketing Executives International.

In our conversation, Warren reveals how to be a successful salesperson, and how most people are not good at sales because they are afraid of rejection. He breaks down why activity goals are more important than sales goals and why you should never walk out of an appointment without a conclusion. Warren encourages you to stop thinking about the sale itself and instead focus on the client’s needs and how your product or service will benefit them. Read more

Balancing Business Success with Health and Wellness: A Talk with Luke DePron

By Meny Hoffman // Let's Talk Business, Podcast // 5 min read

Have you built an amazing business at the cost of running your physical and mental health into the ground? And do you feel that you just don’t have the time to make real changes in your lifestyle? In this episode, our guest is Luke DePron, an online weight loss coach for busy entrepreneurs and businessmen, as well as the host of the Live Great Lifestyle podcast. Both from his training and from strategies learned from exceptional sportsmen and elite performers, Luke has transformed everyday men into Olympic-level athletes. Today, he helps high-achieving entrepreneurs lose 20 pounds or more of body fat through the Lean Body Method™ so their physiques, energy, and confidence match the success they have in business and in life.

In our conversation, Luke navigates how to establish your way to fitness, avoid work that is unhealthy for you, and lead a successful business. He digs into how to achieve wellness, make it stick, and set up realistic goals. He remarks on the importance of creating a business culture where employees’ health is prioritized and they feel you care about them as well as their wellness. Read more

Operation Pineapple Express: Saving the Heroes of Afghanistan from the Taliban

By Meny Hoffman // Let's Talk Business, Podcast // 6 min read

Creating deep human connections and building a high-trust culture is crucial to truly thrive as a leader. In this episode, our guest is Scott Mann; he spent 23 years in the United States Army, 18 of them as a Green Beret, where he specialized in unconventional, high-impact missions in places like Afghanistan, Iraq, and Colombia. He is a storyteller and the founder of Rooftop Leadership, where he helps leaders make better human connections in high-stakes, low-trust environments. He also empowers people – both in warfare and in business – to stand up for themselves and develop a strong voice. He is the author of Operation Pineapple Express: The Incredible Story of a Group of Americans Who Undertook One Last Mission and Honored a Promise in Afghanistan.

Creating ‘Moments of Magic’ Within Your Customer Experience

By Meny Hoffman // Podcast // 15 min read

Winning over and retaining customers hinges on whether or not you can provide a great customer experience. If you want loyal customers, you have to build relationships with them and create “magic moments” that keep them coming. This is the central piece of our episode as I sit down for an insightful conversation with Shep Hyken, the leading customer service and experience expert. Shep talks about how he learned to create great customer service experiences and how you can set a gold standard for your company.