Are you spending enough time targeting your most qualified leads? Many businesses leave aside this part of the marketing strategy and focus on other factors like budget, visual designs , messaging, etc. While those are also crucial, segmentation and targeting are the first steps to creating a booming campaign.
In this week’s episode, our guest is Grant Leboff, one of the U.K’s leading Sales and Marketing experts and the CEO of Sticky Marketing Club; a sales and marketing consultancy that provides companies with meaningful strategies and resources to prosper in the competitive world. He is the author of 5 well-known books such as ‘Sales Therapy’, ‘Sticky Marketing’, ‘Stickier Marketing’, ‘Digital Selling’, and ‘Myths of Marketing’.
In our interview, Grant discloses why some campaigns fail and the small, but significant, changes that can turn a failed campaign into a successful one. He dives into segmentation, targeting, and how much you should invest in your marketing and brand. He also provides insights about the Superbowl ads and explains why they can be meaningful to your business.
If you want gain a deeper understanding of why and how to market your business more successfully, this episode is for you!
What does it take to build a company culture? Nowadays, people are no longer looking solely for a competitive salary package. They are also trying to land in a collaborative situation where they will feel that they are valued. This week, our guest is Joel Lieberman, President of The Mint Capital, Inc., a company of mortgage brokers that help homebuyers find their dream houses. Joel talks about his business and how he was able to scale it successfully to serve not just more clients but also more job seekers. In our interview, he emphasizes the importance of building and maintaining a company culture that allows employees to grow and be the best versions of themselves. He also shares his thoughts about giving freedom to employees to perform their roles in their own ways versus promoting accountability within the company. Tune in now and learn from Joel how to build your company culture.
What’s unique about being a business owner in 2022?
A business owner in this day and age should be someone who’s accessible to the team, empathetic to the employees’ struggles, and a catalyst to their personal and professional growth.
This week our guest is David Pilchick, the founder and owner of Brooklyn Low Voltage Supply. He drops by to talk about the most important qualities of a modern-day leader. He also discusses his personal journey to becoming a successful business owner, years after dropping out of high school.
In our interview, we talk about the leadership skills that are difficult to master, yet absolutely crucial, and how exactly anyone can attain them. Leadership in any industry can be an intimidating field, however, if we can tap into our unique selves, gain confidence, and overcome certain fears, anything is possible.
Tune in now and learn from David how to be a modern-day business owner.
How do you turn a side hustle into a 2-billion-dollar business? This might sound too good to be true, but it did happen when Spencer Jan started his e-commerce business, which he started in a garage in 2010 with only $15,000. Called Solo Stove then, the business eventually grew into Solo Brands and in 2021, raised $219 million through an IPO (NYSE: DTC).
Does your competitive edge serve you well? This week, our guest is Roei Yellin. Roei is a former Olympic athlete and the co-founder and CRO of 8Fig. In our interview, he speaks about the key qualities that make up a successful entrepreneur. He goes into detail about what led him to start a company and how his athletic background and competitive mind enable him to tackle any challenge in the business world. Most people think that being competitive is all about pushing themselves to the limit to win. But should competitiveness be at the top of our radar all the time as entrepreneurs? In this week’s episode, Roei explains that it is more complex than that. It’s not just about doing whatever it takes and burning ourselves out, it’s about gauging the playing field, knowing which move to make next, and thinking on our toes. It’s about having patience, confidence, and tact. It takes bravery to make waves, knowing that you might lose in the process. Don’t miss this opportunity to learn about the importance of bravery in business.
Are you struggling to find leads during these trying times, when the networking events you once relied on have been shut down and knocking on the doors of brick-and-mortar stores is nearly impossible?
If lead generation is a big concern for you, I urge you to listen to my latest interview with Wendy Weiss, the Queen of Cold Calling. You might remember Wendy as an earlier guest on the LTB podcast and I’ve invited her back to the show due to popular demand. Wendy teaches the art of prospecting via phone and why it has become even more essential during these times of the global pandemic.
In our interview, Wendy discusses ways to leverage the phone for your sales process. She outlines the correct mindset for making a successful cold-call, how to introduce yourself as soon as your prospects pick up, and what you should be asking them to do next by the time the call is over. We also went through different objections prospects often raise and how to overcome them. This follow-up episode is full of golden nuggets if you’re planning to use the phone to boost sales.
Listen and enjoy!
Is sales a learnable skill? If you have to do sales in any capacity (a.k.a. all of us), then this episode is for you. This week’s guest is sales expert Berry Schwartz. Berry runs a highly sought-after consulting and sales training company where he coaches business owners and sales teams on how to hit their sales goals.
Berry and I discussed how to transform your relationship with selling from dread to joy, what differentiates successful salespeople from those that fail, the four pillars of consistently closing sales, and the mindset you need to generate revenue from every lead, qualified or not. If you want to hear some proven, practical tips to become better at sales, starting now, give this one a listen!
It’s human nature to constantly think, “What’s in it for me?”—especially when it comes to business. But this week’s guest turns that thinking on its head, teaching that the real way to succeed is by being a “go-giver,” constantly and consistently delivering value to others.
World-renowned speaker and author, Bob Burg‘s books have sold well over a million copies, and his universally acclaimed business sales book, The Go-Giver, has been translated into 28 languages. In this episode, Bob and I delve into how to cultivate deep relationships with others so they come to know, like, and trust you—and ultimately, do business with you.
We talk about:
- How shifting your focus from getting to giving is the most financially profitable approach to sales.
- The five key elements of value that you must communicate to your customers so that they choose you over the competition.
- How to become an industry influencer by placing the needs of others first.
- The one key question to ask to grow your network and your sales.