As a marketing agency, Ptex Group invests a lot of time and talent into creating and positioning brands, and building out detailed campaigns.
But here’s the thing: Sometimes, once a company has launched a successful marketing or re-branding campaign, they find themselves without sufficient manpower to handle the sudden influx of incoming phone calls, inquiries, and leads.
And surprisingly enough, the success itself ends up resulting in a catastrophic waste of time and money – potentially causing the newly formed brand image to become severely tainted.
Something to think about, isn’t it? Read more
Now before everyone gets up in arms, I’m certainly not advocating violence in any shape or form. But I do want to bring attention to a fundamental issue that, unfortunately, tends to get skated over a bit.
It’s no secret that company culture is a critical element to success in any business. It’s a huge reason for the success of companies such as Google, Zappos, and Southwest Airlines. Quality employees and valuable clients alike are attracted to a place with a vibrant, positive culture.
Great culture starts at the top. Those in executive and managerial positions have the power to set the tone for the workplace environment. It’s an enormous, far-reaching responsibility, because the environment they create will ultimately determine the quality of the employees and the business they attract. Guess that’s why they’re paid the big bucks.
There is a common denominator that all companies with great culture tend to share: they understand that there is a difference between managing and leading.
In the wildly successful aftermath of LTB 2015, I’ve had the privilege of hearing back from the hundreds of people who attended.
Many told me how excited they were to have access to this unique platform for growth; how they networked and landed so many new connections; how they were inspired to raise their aspirations and lead the pack.
During these conversations, I’ve spotted a trend that differentiated two types of businesspeople.
There are people who are committed to genuine change. They’ll learn about new ideas, strategize which ones will work best for their trade or industry, and implement them all the way, till the finish line.
Then there are the people who are content to listen. They’ll learn about new ideas, strategize which ones will work best for their trade or industry, and then let everything fizzle. While they may try to kick off an idea or two, the moment they encounter some resistance, their plan will come to a sudden stop.
You see, they want to achieve success; but they aren’t committed to success.
So what exactly is commitment?
I like posting inspirational quotes on my twitter feed. These quotes often give me a quick boost of enthusiasm and I enjoy passing along that feeling to others.
So it should come as no surprise that I recently posted the following line: “Far too many people have no idea what they can do, because all they’ve been told is what they can’t do.”
It did come as a surprise to me, though, when a prominent media publication reposted the above quote. While I was pleasantly amazed, I was also slightly perplexed. Why would they feel the need to repost a quote from Meny Hoffman? But after thinking about it for a few moments, the answer became obvious.