Let's Talk Business, Podcast

Learn the Magic Words, Become a Sales Master: A Conversation with Phil M. Jones

By , April 1, 2024

So many people simply can’t break through and find success in sales; is there any way to help them get better at it? What if there are words, patterns of speech, questions, and phrases that can immediately help anyone become not just adept at sales, but a master? Join Meny as he speaks with Phil M. Jones, author of the bestselling Exactly What to Say: The Magic Words for Influence and Impact and one of the world’s most accomplished sales coaches, for an enlightening conversation about the magic words that can change your life and quickstart your sales success.

You’ll learn why sales is the art of making a recommendation, and the process you must follow in order to earn the right to make that recommendation; what are some of the most important questions you can ask in order to move the conversation in the direction you want, and to guarantee a positive response; how to stick to your process when your potential buyer keeps interrupting; methods of instilling curiosity in your client; the importance of slowing the sales process down to get fast results; ways that potential leaders can use communication to actualize their leadership potential; and much more.

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 Learn the Magic Words, Become a Sales Master: A Conversation with Phil M. Jones

Key Highlights:

[00:01 – 10:02] Early Beginnings to Sales Mastery

  • Phil’s entrepreneurial spirit from a young age
  • Transition from business ventures to sales expertise
  • Introduction to the concept of “magic words” in sales

[10:03 – 20:46] The Art of the Pitch

  • Strategies for effective selling and communication.
  • Importance of understanding customer needs before pitching
  • Case studies illustrating successful sales conversations

[20:47 – 30:58] Language as a Tool for Influence

  • Discussion on the power of specific phrases and questions
  • How language can steer conversations and outcomes
  • Phil’s approach to teaching effective communication skills

[30:59 – 40:50] Leadership Through Words

  • The role of communication in leadership and team dynamics
  • Techniques for providing feedback and inspiring action
  • Stories of transformative leadership through strategic language use

[40:51 – 49:12] Real-world Applications and Closing Thoughts

  • Examples of language’s impact in various professional scenarios
  • Phil’s personal insights and experiences with communication
  • Final takeaways and the universal applicability of the discussed principles

 

Want to connect with Phil? Follow him on LinkedIn. Head to his website to understand the power of words!

 

Key Quotes:

“Selling is earning the right to make a recommendation.” – Phil Jones

“Success in selling has nothing to do with you. It has everything to do with how you can help people realize that what you have will help them with the problem that matters in their world.” – Phil Jones

“Understand that you can change your world by changing your words. Everything that leaves your mouth is either helping or hurting.” – Phil Jones

 

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LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on  Spotify,  Apple Podcasts, or wherever you get your podcasts!

 

About Phil Jones

Phil M Jones thinks and acts differently. His precise insights around communication, added to a proven personal pedigree of peak performance and a richness of real-world experience mean that Phil is the kind of thought-leader whose council is sought by other thought-leaders.

He believes with passion that the answer to increased success, in every area of life, is to ask better questions, focus on QUALITY of conversation as well as quantity and that quite often, the difference between you, and all the others, is knowing Exactly what to say, when to say it, and how to make more of your conversations count.

Meny Hoffman

Meny Hoffman is the Chief Executive Officer of Ptex Group, an Inc. 500/5000-ranked marketing and business services firm headquartered in Brooklyn, NY.

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