Back

3 Keys to Successful Sales with a Proactive Approach

With Fred DiamondEP 117

What is a definition of a good salesperson? In this week’s episode, our guest is Fred Diamond. He is the host and producer of the Sales Game Changers Podcast and is the co-founder of the Institute for Excellence in Sales (IES). He is also an advocate for Lyme disease treatment and is a frequent article contributor to LymeDisease.org. His books, “Love, Hope, Lyme” and “Insights for Sales Game Changers” will hit bookshelves on in July.

In this conversation, we are reminded of the virtues a salesperson must have in order to become successful – a deep understanding of the customers’ needs, the company’s offers, and perceiving sales as a profession than simply a task to accomplish the quota. Fred Diamond also touches on the idea that it takes time for a salesperson to build trust with their customers. Listen closely as we discuss diversity in sales, how to create a successful sales process, and what makes a good salesperson in today’s world.

Transcript

[00:01 – 09:08] Opening Segment

Fred on cultivating his passion for sales
Working in high-tech marketing
Realizing the importance of salespeople
The urgent need for support in sales success
Check out Sales Game Changers
[09:09 – 21:55] What it Takes to Be a Great Salesperson

Defining a good salesperson
Believe in the company and understand–
Customer needs
The product
Sales as a profession
How the little things matter
Realize that your offers may not be the right solution
Display proactiveness and show up as a partner for the clients
Building trust requires more than a couple of phone calls
[21:56 – 40:42] Tips for Better Performance from Sales People

Fred’s advice on establishing relationships with clients
People need solutions from people they trust
There is no need to play ballgames, just honest answers
Put yourself in the head of the customer
How introverts can outsell you
They think about the needs of the customers
They know that they need to engage with people
[40:43 – 46:10] Closing Segment

The effects of world events on people’s lives
Learn more about Fred with the Rapid Fire Questions!

See More
Show notes See More
Guest Bio
Person Image
Fred Diamond

Fred Diamond is the host and producer of the Sales Game Changers Podcast and is the co-founder of the Institute for Excellence in Sales (IES). He is also an advocate for Lyme disease treatment and is a frequent article contributor to LymeDisease.org. His books, “Love, Hope, Lyme” and “Insights for Sales Game Changers” will hit bookshelves on in July.

See More
Share this episode with friends:

Available wherever you
get podcasts


    Are you human?

    Thank you
    for signing up!
    Continue browsing

    Never miss a new episode.

    Subscribe now for business insights from the experts to help you learn, grow, and lead

    Join the Community