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How Shlome Baum Built, Scaled & Sold His Company to Microsoft – Episode 243

With Shlome BaumEP 243

What does it take to build a company from scratch, sell it to Microsoft, and then start all over again?

In Episode 243 of Let’s Talk Business, Meny Hoffman sits down with Shlome Baum, a technology entrepreneur who founded FieldOne, a field service management software company acquired by Microsoft in 2015. Following the acquisition, Shlome spent years inside Microsoft, gaining a rare perspective on what it takes to build a successful startup and how one of the world’s largest technology companies operates.

Now, Shlome is back building another company, Emunet, an internet filtering technology focused on making online protection faster, smarter, and easier to use.

In this conversation, Meny and Shlome explore the journey from entrepreneurship to a major acquisition, the experience of moving from a startup into Microsoft, and what brings an entrepreneur back to building something new.

You’ll learn:
👉 What it takes to build a technology company that attracts a buyer like Microsoft
👉 How running a startup differs from working inside a global corporation
👉 Why selling your company doesn’t necessarily mean the end of your entrepreneurial journey
👉 What founders can learn from experiencing both sides of an acquisition
👉 How Shlome is approaching his next venture with Emunet

If you’re building a company, thinking about scaling, or dreaming of selling your business one day, Shlome’s journey offers a perspective worth hearing.

Transcript

00:00 – Introduction to Shlome Baum and his entrepreneurial journey
04:30 – How Shlome got started in technology
11:00 – The idea behind FieldOne
18:30 – Building a software company from scratch
26:00 – Growing FieldOne and overcoming challenges
34:00 – How Microsoft became interested in FieldOne
42:00 – Selling FieldOne to Microsoft in 2015
49:30 – What Shlome learned working inside Microsoft
57:00 – The difference between startups and large corporations
1:04:00 – Why Shlome decided to become an entrepreneur again
1:10:00 – Building Emunet and the future of internet filtering
1:16:00 – Lessons for entrepreneurs and final takeaways

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Practical Pointers
Build something valuable. A successful exit starts with a product that solves a real problem.
Think beyond the startup. Build systems that allow your company to grow beyond you.
Learn from every stage. Running a small company and working inside a large corporation offer different lessons.
Stay open to new opportunities. Selling one company doesn't mean you're finished building.
Keep improving the product. Technology succeeds when it makes people's lives easier.
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Guest Bio
Person Image
Shlome Baum

Shlome Baum is a technology entrepreneur and founder of FieldOne, a field service management software company acquired by Microsoft in 2015. Following the acquisition, he spent several years at Microsoft, gaining experience inside one of the world's largest technology companies. Today, he is the founder of Emunet, an internet filtering technology company focused on making online protection smarter, faster, and easier to use.

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